Ready-to-Drink (RTD) Coffee & Tea - Poland

The Ready-to-Drink (RTD) Coffee & Tea market in Poland has been experiencing significant growth in recent years. Customer preferences have shifted towards convenient and on-the-go beverage options, driving the demand for RTD coffee and tea products.

Customer preferences: Polish consumers are increasingly seeking convenience in their beverage choices. The fast-paced lifestyle and busy work schedules have led to a growing demand for ready-to-drink products that can be easily consumed on the go. RTD coffee and tea products offer a convenient solution for consumers who are looking for a quick caffeine boost or a refreshing beverage throughout the day.

Trends in the market: One of the key trends in the RTD Coffee & Tea market in Poland is the rising popularity of cold brew coffee. Cold brew coffee is made by steeping coffee grounds in cold water for an extended period of time, resulting in a smoother and less acidic taste compared to traditional hot brewed coffee. This trend is driven by the increasing consumer preference for less bitter and more refreshing coffee options. Another trend in the market is the growing demand for natural and healthier beverage options. Consumers are becoming more conscious about their health and are seeking products that are free from artificial additives and preservatives. As a result, there is a growing demand for RTD coffee and tea products that are made from natural ingredients and have reduced sugar content.

Local special circumstances: Poland has a strong coffee culture, with coffee being one of the most popular beverages in the country. However, traditional coffee consumption in Poland has been centered around hot brewed coffee, with the majority of consumers preferring to brew their own coffee at home or enjoy a cup in a café. The emergence of the RTD coffee market in Poland has provided consumers with a convenient and accessible alternative to traditional coffee consumption.

Underlying macroeconomic factors: The growing RTD Coffee & Tea market in Poland can be attributed to several macroeconomic factors. The country has experienced steady economic growth in recent years, which has led to an increase in disposable income and consumer spending power. As a result, consumers are more willing to spend on convenience products such as RTD coffee and tea. Additionally, the rise of e-commerce and online grocery shopping platforms has made it easier for consumers to access and purchase RTD coffee and tea products. The convenience of online shopping has contributed to the growth of the market by making it more accessible to a wider consumer base. In conclusion, the Ready-to-Drink (RTD) Coffee & Tea market in Poland is growing due to changing customer preferences towards convenience and on-the-go beverages. The market is driven by trends such as the popularity of cold brew coffee and the demand for natural and healthier options. The strong coffee culture in Poland, coupled with the country's economic growth and the rise of e-commerce, has created favorable conditions for the growth of the RTD coffee and tea market.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.