Ready-to-Drink (RTD) Coffee - Poland

The Ready-to-Drink (RTD) Coffee market in Poland has been experiencing significant growth in recent years.

Customer preferences: Polish consumers have shown a growing preference for convenience and on-the-go products, which has contributed to the increasing popularity of RTD coffee. The busy lifestyles of many Polish consumers, coupled with the desire for a quick and easy caffeine fix, have made RTD coffee a convenient option for many. Additionally, the younger generation in Poland has shown a particular affinity for RTD coffee, as they value convenience and are more open to trying new and innovative products.

Trends in the market: One of the key trends in the RTD coffee market in Poland is the increasing demand for healthier and more natural options. Consumers are becoming more health-conscious and are seeking products that are low in sugar and artificial additives. As a result, companies in the RTD coffee market are introducing products that cater to this demand, such as organic and low-calorie options. Another trend in the market is the growing popularity of premium and specialty RTD coffee products. Polish consumers are willing to pay a higher price for high-quality and unique flavors, driving the growth of premium RTD coffee brands in the market.

Local special circumstances: Poland has a strong coffee culture, with a significant portion of the population being regular coffee drinkers. This cultural preference for coffee has played a role in the growth of the RTD coffee market, as consumers are open to trying different coffee-based products. Additionally, Poland has a well-established retail infrastructure, with a wide range of distribution channels available for RTD coffee products. This has made it easier for companies to reach consumers and expand their presence in the market.

Underlying macroeconomic factors: The growing economy in Poland has contributed to the development of the RTD coffee market. As disposable incomes increase, consumers have more purchasing power and are more willing to spend on convenience products like RTD coffee. Additionally, the increasing urbanization in Poland has led to a greater demand for on-the-go products, further driving the growth of the RTD coffee market. Furthermore, the influence of global coffee trends, such as the rise of specialty coffee and the popularity of coffee shop culture, has also had an impact on the RTD coffee market in Poland. Consumers are seeking similar experiences and flavors in their ready-to-drink coffee options.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.