Non-Alcoholic Drinks - Burundi

The Non-Alcoholic Drinks market in Burundi is experiencing significant growth due to several factors.

Customer preferences: Burundian consumers are increasingly seeking healthier beverage options, which has led to a rise in demand for non-alcoholic drinks. This shift in consumer preferences can be attributed to a growing awareness of the health benefits associated with reducing alcohol consumption. Additionally, the younger generation in Burundi is more health-conscious and actively seeks out non-alcoholic alternatives.

Trends in the market: One of the key trends in the non-alcoholic drinks market in Burundi is the increasing popularity of natural and organic beverages. Consumers are becoming more conscious of the ingredients in their drinks and are opting for products that are free from artificial additives and preservatives. As a result, there has been a surge in demand for natural fruit juices, herbal teas, and infused water. Another trend in the market is the growing demand for functional beverages. Burundian consumers are looking for drinks that offer additional health benefits, such as improved digestion, increased energy, or enhanced immunity. This has led to the introduction of a wide range of functional beverages, including probiotic drinks, vitamin-infused waters, and herbal tonics.

Local special circumstances: Burundi's warm climate and agricultural landscape make it an ideal environment for the production of fruits and vegetables. This abundance of fresh produce has contributed to the availability of a wide variety of non-alcoholic beverages in the market. Local manufacturers have capitalized on this by producing fruit juices, smoothies, and other beverages that showcase the natural flavors of Burundian fruits.

Underlying macroeconomic factors: The overall economic growth in Burundi has had a positive impact on the non-alcoholic drinks market. As disposable incomes have increased, consumers have more purchasing power to spend on beverages. This has led to a rise in demand for premium and higher-priced non-alcoholic drinks. Additionally, the government's efforts to promote the local manufacturing industry have created opportunities for domestic producers to expand their product offerings and compete with international brands. In conclusion, the Non-Alcoholic Drinks market in Burundi is witnessing growth driven by changing consumer preferences, including a desire for healthier options and functional beverages. The availability of natural and organic ingredients, coupled with the country's favorable climate, has enabled local manufacturers to cater to these preferences. The overall economic growth and government support for the manufacturing industry have further contributed to the expansion of the market.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.