Bottled Water - Burundi

The Bottled Water market in Burundi is experiencing significant growth and development. Customer preferences have shifted towards bottled water due to concerns about the quality and safety of tap water. Additionally, the rise in disposable income and urbanization has led to an increase in demand for convenient and portable water options.

Customer preferences: In recent years, there has been a noticeable shift in customer preferences towards bottled water in Burundi. This can be attributed to several factors. Firstly, there are growing concerns about the quality and safety of tap water. Many consumers are opting for bottled water as a safer and more reliable alternative. Secondly, the convenience and portability of bottled water make it an attractive option for on-the-go consumers. With the increase in urbanization and busy lifestyles, consumers are looking for convenient and easily accessible water options.

Trends in the market: The bottled water market in Burundi is witnessing several key trends. Firstly, there is a growing demand for premium and flavored bottled water. Consumers are willing to pay a premium for higher quality and unique flavors. This trend is driven by the increasing disposable income and changing consumer preferences. Additionally, there is a rising trend of eco-friendly packaging in the bottled water market. Consumers are becoming more conscious of their environmental impact and are seeking sustainable packaging options. This has led to an increase in the use of recyclable materials and innovative packaging designs.

Local special circumstances: Burundi, being a landlocked country, faces unique challenges in the bottled water market. The lack of access to clean and safe drinking water in certain areas has contributed to the increased demand for bottled water. Additionally, the country's infrastructure and water supply systems are underdeveloped, further driving the reliance on bottled water. The government has recognized this issue and is taking steps to improve the water infrastructure, but it will take time to see significant improvements.

Underlying macroeconomic factors: The growth of the bottled water market in Burundi is also influenced by underlying macroeconomic factors. The rise in disposable income has allowed consumers to spend more on premium and higher-priced bottled water products. Additionally, urbanization has led to an increase in the number of convenience stores and supermarkets, providing greater accessibility to bottled water. The growing tourism industry in Burundi has also contributed to the demand for bottled water, as tourists often prefer to consume bottled water for safety reasons. In conclusion, the Bottled Water market in Burundi is experiencing growth and development due to customer preferences for safer and more convenient water options. The rise in disposable income, urbanization, and concerns about tap water quality have all contributed to this trend. The market is witnessing a shift towards premium and flavored bottled water, as well as an increased focus on eco-friendly packaging. Despite the challenges posed by the country's infrastructure and water supply systems, the demand for bottled water is expected to continue to grow in Burundi.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.