Ready-to-Drink (RTD) Coffee - Burundi

The Ready-to-Drink (RTD) Coffee market in Burundi has been experiencing significant growth in recent years. Customer preferences for convenient and on-the-go beverages have contributed to this trend. Additionally, local special circumstances and underlying macroeconomic factors have played a role in shaping the market. Customer preferences in Burundi have shifted towards ready-to-drink coffee due to its convenience and portability. As people lead increasingly busy lives, they are seeking quick and easy options for their caffeine fix. Ready-to-drink coffee provides a convenient solution for consumers who are constantly on the move. The packaging of these products allows for easy consumption without the need for brewing or additional preparation. This appeals to customers who are looking for a hassle-free coffee experience. Trends in the market indicate that the demand for ready-to-drink coffee in Burundi is on the rise. The availability and variety of these products have increased in recent years, catering to the growing consumer demand. Local and international coffee brands have recognized the potential of this market and have introduced a range of ready-to-drink coffee options to meet the needs of Burundian consumers. This trend is likely to continue as more players enter the market and compete for a share of the growing consumer base. Local special circumstances also contribute to the development of the ready-to-drink coffee market in Burundi. The country has a strong coffee culture, with coffee being an integral part of daily life for many Burundians. This cultural affinity towards coffee creates a favorable environment for the growth of the ready-to-drink coffee market. Additionally, the availability of locally sourced coffee beans ensures a steady supply for the production of these beverages. Underlying macroeconomic factors have also played a role in the development of the ready-to-drink coffee market in Burundi. The country has experienced steady economic growth in recent years, leading to an increase in disposable income among consumers. This has allowed for greater spending on non-essential items, such as ready-to-drink coffee. As the economy continues to grow, it is likely that the demand for these beverages will continue to increase. In conclusion, the Ready-to-Drink (RTD) Coffee market in Burundi is developing rapidly due to customer preferences for convenience, the availability of a wide range of products, local cultural affinity towards coffee, and underlying macroeconomic factors. As the market continues to grow, it is expected that more players will enter the market and further fuel its expansion.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.