Soft Drinks - Burundi

The Soft Drinks market in Burundi has been experiencing significant growth in recent years.

Customer preferences: Burundian consumers have shown a growing preference for soft drinks, which has contributed to the expansion of the market. The younger population, in particular, has been driving this trend, as they are more inclined to consume soft drinks as part of their daily routines. Additionally, the increasing urbanization in Burundi has led to a rise in disposable incomes, allowing consumers to spend more on non-essential items such as soft drinks.

Trends in the market: One of the key trends in the Soft Drinks market in Burundi is the growing demand for healthier options. Consumers are becoming more health-conscious and are seeking beverages that are low in sugar and artificial additives. This has led to an increase in the consumption of bottled water and natural fruit juices. Soft drink manufacturers have responded to this trend by introducing new products that cater to the health-conscious consumer, such as sugar-free sodas and fruit-infused sparkling water. Another trend in the market is the rise of local soft drink brands. Burundian consumers have shown a preference for locally produced beverages, as they are seen as more authentic and supportive of the local economy. This has created opportunities for local soft drink manufacturers to compete with international brands by offering unique flavors and packaging that resonate with the local population.

Local special circumstances: Burundi's geographical location and climate have also played a role in the development of the Soft Drinks market. The country's tropical climate, with its hot and humid weather, has created a high demand for refreshing beverages. Soft drinks provide a convenient and accessible way for consumers to quench their thirst and stay hydrated in such conditions. Furthermore, Burundi's cultural and social traditions have contributed to the popularity of soft drinks. Soft drinks are often consumed during social gatherings, celebrations, and religious ceremonies. They are seen as a symbol of hospitality and are offered to guests as a gesture of welcome. This cultural significance has further fueled the demand for soft drinks in the country.

Underlying macroeconomic factors: The growing Soft Drinks market in Burundi can also be attributed to favorable macroeconomic factors. The country has experienced stable economic growth in recent years, which has led to an increase in disposable incomes. This has allowed consumers to spend more on non-essential items, including soft drinks. Additionally, the government of Burundi has implemented policies to attract foreign investment and promote the growth of the private sector. This has created opportunities for international soft drink manufacturers to enter the market and expand their operations. The presence of international brands has not only increased competition but has also brought in new product offerings and marketing strategies, further driving the growth of the Soft Drinks market in Burundi. In conclusion, the Soft Drinks market in Burundi has been growing due to changing customer preferences, including a demand for healthier options and a preference for local brands. The country's geographical location, cultural traditions, and favorable macroeconomic factors have also contributed to the expansion of the market. As Burundi continues to experience economic growth and urbanization, the Soft Drinks market is expected to further develop and evolve to meet the changing needs and preferences of consumers.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.