Market Insights Consumer Food Vegetables

Processed & Frozen Vegetables - Thailand

Thailand

Revenue in the Processed & Frozen Vegetables market amounts to €0.80bn in 2024. The market is expected to grow annually by 4.77% (CAGR 2024-2029).
In global comparison, most revenue is generated in China (€53,900m in 2024).
In relation to total population figures, per person revenues of €11.07 are generated in 2024.
In the Processed & Frozen Vegetables market, volume is expected to amount to 0.53bn kg by 2029. The Processed & Frozen Vegetables market is expected to show a volume growth of 2.8% in 2025.
The average volume per person in the Processed & Frozen Vegetables market is expected to amount to 6.5kg in 2024.

Key regions: China, Canada, Russia, India, Japan

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Comparación de regiones

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Analyst Opinion

The Processed & Frozen Vegetables Market in Thailand has seen minimal growth, influenced by factors like increasing demand for healthier food options, growing health awareness among consumers, and the convenience of frozen vegetable products.

Customer preferences: In Thailand, consumer preferences for convenience and healthier food options have led to a rise in demand for processed and frozen vegetables. This trend is driven by busy lifestyles and a growing awareness of the benefits of including more vegetables in one's diet. Additionally, the popularity of international cuisines in Thailand has also contributed to the demand for processed and frozen vegetables, as they offer a convenient way to incorporate a variety of vegetables into dishes.

Trends in the market: In Thailand, the Processed & Frozen Vegetables Market of the Vegetables Market within The Food market is experiencing a rise in demand for plant-based and organic products. This trend is driven by a growing awareness of the health benefits of consuming more vegetables, as well as concerns about the environmental impact of traditional farming methods. This has led to an increase in the availability of plant-based and organic options in supermarkets and restaurants. This trend is expected to continue in the coming years, as consumers become more health-conscious and environmentally aware. This presents opportunities for industry stakeholders to tap into this growing market and cater to the demands of consumers. Additionally, the rise of e-commerce and online food delivery platforms in Thailand has made it easier for consumers to access and purchase processed and frozen vegetables, further driving the growth of this market.

Local special circumstances: In Thailand, the Processed & Frozen Vegetables Market within The Food market is heavily influenced by the country's tropical climate and rich agricultural resources. The abundance of fresh produce allows for a wide variety of vegetables to be processed and frozen, catering to consumer demand for convenience and longer shelf life. Additionally, Thailand's strong cultural emphasis on healthy eating and traditional cuisine has spurred the growth of this market. The government's efforts to promote food safety and quality standards have also played a significant role in shaping the market dynamics.

Underlying macroeconomic factors: The Processed & Frozen Vegetables Market of the Vegetables Market within The Food market is also affected by macroeconomic factors such as global economic trends, national economic health, fiscal policies, and financial indicators. Countries with stable economic conditions and supportive fiscal policies are experiencing higher market growth compared to regions with economic challenges and limited government support. Furthermore, the increasing demand for convenience and longer shelf-life of food products is driving the growth of the processed and frozen vegetables market in response to changing consumer lifestyles and preferences. This trend is expected to continue with the rising prevalence of urbanization and busy lifestyles across the world.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.