Baby Food - Thailand

Thailand

Revenue in the Baby Food market amounts to €1,099.00m in 2024. The market is expected to grow annually by 4.54% (CAGR 2024-2029).
In global comparison, most revenue is generated in China (€18,540m in 2024).
In relation to total population figures, per person revenues of €15.28 are generated in 2024.
In the Baby Food market, volume is expected to amount to 75.21m kg by 2029. The Baby Food market is expected to show a volume growth of 2.9% in 2025.
The average volume per person in the Baby Food market is expected to amount to 0.9kg in 2024.

Key regions: Canada, United Kingdom, Japan, United States, Spain

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Analyst Opinion

The Baby Food market in Thailand is witnessing steady growth due to factors such as increasing demand for nutritious and convenient food options for infants, rising health consciousness among parents, and the availability of a wide range of baby food products. However, the market's growth rate is being impacted by challenges such as declining birth rates and competition from alternative sources of nutrition.

Customer preferences: As consumers in Thailand become more health-conscious, there is a growing trend towards organic and natural baby food products. This shift is influenced by the country's traditional emphasis on fresh and locally-sourced ingredients. Additionally, with the rising number of working parents, there is a demand for convenient and time-saving options, such as ready-to-eat and pre-packaged baby food. This trend is driven by the evolving lifestyles and busy schedules of modern Thai families.

Trends in the market: In Thailand, the Baby Food Market is seeing a shift towards organic and natural products, driven by growing health consciousness among parents. This trend is expected to continue, with consumers increasingly seeking out products with clean labels and minimal processing. Additionally, there is a rising demand for convenient and portable baby food options, as busy parents look for on-the-go solutions. These trends have significant implications for industry stakeholders, who must adapt their offerings to meet changing consumer preferences and stay competitive in the market. Companies that can successfully tap into these trends and offer innovative and convenient baby food options stand to gain a competitive edge and capture a larger share of the market.

Local special circumstances: In Thailand, the Baby Food Market is heavily influenced by the country's strong cultural emphasis on family and child-rearing. Traditional beliefs and practices surrounding infant nutrition and feeding have a significant impact on the types of products that are popular in the market. Additionally, strict regulations and labeling laws govern the production and marketing of baby food, ensuring safety and quality standards are met. This unique combination of cultural and regulatory factors sets Thailand's Baby Food Market apart from others, shaping consumer preferences and market dynamics.

Underlying macroeconomic factors: The Baby Food Market in Thailand is strongly influenced by macroeconomic factors such as overall economic growth, consumer spending power, and government policies related to food and nutrition. As Thailand's economy continues to grow, more consumers have discretionary income to spend on premium and organic baby food products. Additionally, favorable government policies promoting healthy eating habits and the rising awareness of the importance of early childhood nutrition are driving the demand for high-quality baby food. However, factors such as inflation, currency fluctuations, and trade policies can also impact the market's performance.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.