Market Insights Consumer Food Sauces & Spices

Tomato Ketchup - Thailand

Thailand

Revenue in the Tomato Ketchup market amounts to €235.30m in 2024. The market is expected to grow annually by 2.63% (CAGR 2024-2029).
In global comparison, most revenue is generated in the United States (€5,631m in 2024).
In relation to total population figures, per person revenues of €3.27 are generated in 2024.
In the Tomato Ketchup market, volume is expected to amount to 188.40m kg by 2029. The Tomato Ketchup market is expected to show a volume growth of 0.3% in 2025.
The average volume per person in the Tomato Ketchup market is expected to amount to 2.6kg in 2024.

Key regions: United States, United Kingdom, Japan, South Korea, Canada

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Analyst Opinion

The Tomato Ketchup market in the Sauces & Spices market of The Food market in Thailand has been experiencing minimal growth, with factors such as low consumption and high competition impacting its growth rate. Rising health awareness and convenience of online services have also influenced the market's growth.

Customer preferences: In Thailand, there has been a growing trend towards healthier eating habits, with a particular focus on reducing sugar and salt intake. This has led to a rise in demand for low-sugar and low-sodium options in the Tomato Ketchup Market of the Sauces & Spices Market within The Food market. Additionally, there has been an increase in demand for organic and all-natural ketchup, driven by the rising awareness of the benefits of consuming clean and chemical-free food products.

Trends in the market: In Thailand, the Tomato Ketchup Market of the Sauces & Spices Market within The Food market is experiencing a surge in demand for healthier and organic options. Consumers are increasingly opting for ketchup made with natural ingredients and free from preservatives. This trend is also being driven by the growing health consciousness among Thai consumers. It is expected that this trend will continue to grow, with a focus on sustainability and clean labeling. This has significant implications for industry stakeholders, as they will need to adapt their products and marketing strategies to cater to this evolving consumer demand.

Local special circumstances: In Thailand, the Tomato Ketchup Market of the Sauces & Spices Market within The Food market is heavily influenced by the country's unique culinary culture. Thai cuisine is known for its bold and spicy flavors, which has led to a high demand for spicy ketchup variants in the market. Additionally, the country's strict regulatory standards for food products have resulted in the production of high-quality and safe tomato ketchup, further driving consumer trust and demand. Moreover, Thailand's booming tourism industry has also contributed to the growth of the market, as tourists from all over the world are exposed to and develop a taste for Thai ketchup.

Underlying macroeconomic factors: The Tomato Ketchup Market of the Sauces & Spices Market within The Food market in Thailand is heavily impacted by macroeconomic factors such as consumer spending habits, trade policies, and government regulations. The country's stable economic growth and rising disposable income have led to increased demand for convenience foods, including tomato ketchup. Moreover, Thailand's growing food processing industry and favorable trade agreements with other countries have opened up opportunities for the expansion of the tomato ketchup market. However, fluctuations in exchange rates and rising inflation rates may hinder market growth in the near future.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.