Prepared Baby Food - Thailand

Thailand

Revenue in the Prepared Baby Food market amounts to €16.88m in 2024. The market is expected to grow annually by 5.86% (CAGR 2024-2029).
In global comparison, most revenue is generated in Russia (€2,623m in 2024).
In relation to total population figures, per person revenues of €0.23 are generated in 2024.
In the Prepared Baby Food market, volume is expected to amount to 2.01m kg by 2029. The Prepared Baby Food market is expected to show a volume growth of 4.2% in 2025.
The average volume per person in the Prepared Baby Food market is expected to amount to 0.0kg in 2024.

Key regions: United States, United Kingdom, South Korea, India, Russia

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Analyst Opinion

The Prepared Baby Food market in Thailand has seen slow growth due to factors such as low birth rates and cultural preference for homemade meals. Despite this, increasing health consciousness and busy lifestyles are driving demand for convenient, pre-packaged baby food options, leading to a modest growth in the market.

Customer preferences: The growing demand for convenience and time-saving solutions has fueled the popularity of prepared baby food in Thailand. In addition, the rising number of working mothers and busy lifestyles have led to a shift towards pre-packaged baby food options. Furthermore, there is a growing preference for organic and natural baby food products, driven by the increasing awareness of the importance of a healthy and balanced diet for infants. This trend is expected to continue as consumers become more conscious about the ingredients and sourcing of their food choices.

Trends in the market: In Thailand, the Prepared Baby Food Market within the Baby Food Market is experiencing a surge in demand for organic and all-natural options. This trend is expected to continue as more parents prioritize healthy and sustainable food choices for their children. In addition, there is a growing preference for convenience and time-saving solutions, leading to a rise in the use of online delivery services for baby food products. These trends present opportunities for industry stakeholders to expand their product offerings and tap into the growing market for healthier and more convenient baby food options.

Local special circumstances: In Thailand, the Prepared Baby Food market is heavily influenced by the country's warm and humid climate, which creates a demand for shelf-stable and easily digestible options. Additionally, cultural preferences for fresh and natural ingredients drive the popularity of brands that use locally sourced produce. The government's strict regulations on food safety and labeling also play a significant role in shaping the market, ensuring that products meet high standards for quality and nutrition.

Underlying macroeconomic factors: The Prepared Baby Food Market of the Baby Food Market within The Food market is heavily influenced by macroeconomic factors such as consumer spending patterns, population growth, and government policies. In countries with a growing middle class and rising disposable incomes, there is an increasing demand for convenience and healthy food options, leading to a higher demand for prepared baby food products. Additionally, government initiatives to promote healthy eating habits and improve child nutrition are also contributing to the growth of the prepared baby food market. On the other hand, economic downturns and currency fluctuations can negatively impact consumer purchasing power and affect the overall performance of the market.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.