Home & Laundry Care - Thailand

The Home & Laundry Care market in Thailand is witnessing mild growth, influenced by factors such as increasing consumer awareness of hygiene, the rising popularity of eco-friendly products, and the convenience of efficient cleaning solutions, driving demand across various segments.

Customer preferences: Consumers in Thailand are increasingly prioritizing sustainable home and laundry care products, reflecting a growing awareness of environmental issues and personal health. This shift is evident in the rising demand for biodegradable detergents and refillable packaging. Additionally, the influence of urbanization and busy lifestyles has led to a preference for multi-purpose cleaning solutions that save time and effort. As families become more health-conscious, there is a notable trend toward products that offer antibacterial properties, catering to the desire for cleanliness and safety in the home environment.

Trends in the market: In Thailand, the Home & Laundry Care market is experiencing a significant shift towards sustainable and eco-friendly products, as consumers become increasingly aware of environmental issues and their impact on health. This trend is marked by a growing preference for biodegradable detergents and refillable packaging options. Additionally, urbanization and busy lifestyles are driving demand for multi-purpose cleaning solutions that enhance efficiency. As health consciousness rises, products with antibacterial properties are gaining popularity, reflecting a strong desire for cleanliness and safety within households. These trends present opportunities and challenges for industry stakeholders to innovate and adapt to evolving consumer preferences.

Local special circumstances: In Thailand, the Home & Laundry Care market is uniquely shaped by its tropical climate, which promotes higher humidity levels, prompting a demand for products that effectively combat mold and mildew. Culturally, the Thai emphasis on cleanliness, rooted in Buddhist practices, drives consumers to prioritize hygiene in their homes. Furthermore, regulatory initiatives aimed at reducing plastic waste encourage brands to innovate with sustainable packaging. These local factors collectively influence consumer preferences, steering the market towards eco-friendly solutions and efficiency-focused products that cater to a health-conscious population.

Underlying macroeconomic factors: The Home & Laundry Care market in Thailand is significantly influenced by macroeconomic factors including national economic growth, consumer spending power, and shifts in global supply chains. As the Thai economy continues to recover and grow, disposable incomes rise, leading to increased demand for premium home care products. Additionally, inflationary pressures can impact consumer behavior, prompting a shift towards value-oriented brands. Furthermore, global trends towards sustainability and eco-friendliness align with local consumer preferences, driving innovation in product formulations and packaging. Regulatory policies promoting environmental sustainability further enhance this market dynamic, encouraging companies to adopt greener practices and catering to a more health-conscious consumer base.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on home and laundry care products. The market encompasses cleaning products designed for private households, including laundry care, household cleaners, dishwashing detergents, and polishes, room scents & insecticides.

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, international institutions, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP and consumer spending. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, regression analysis and Monte Carlo simulations are particularly suited for forecasting in the Home and Laundry Care market, due to the unpredictable variability and complex dynamics in consumer behavior and product adoption. The main drivers are GDP and consumer spending.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice per year in case market dynamics change.