Market Insights Consumer Food Spreads & Sweeteners

Sweeteners - Worldwide

Worldwide

Revenue in the Sweeteners market amounts to €174.70bn in 2024. The market is expected to grow annually by 7.41% (CAGR 2024-2029).
In global comparison, most revenue is generated in China (€114,800m in 2024).
In relation to total population figures, per person revenues of €22.48 are generated in 2024.
In the Sweeteners market, volume is expected to amount to 86.34bn kg by 2029. The Sweeteners market is expected to show a volume growth of 5.8% in 2025.
The average volume per person in the Sweeteners market is expected to amount to 8.9kg in 2024.

Key regions: South Korea, Philippines, Canada, United States, Japan

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Analyst Opinion

The Sweeteners Market within The Food market Worldwide is experiencing minimal growth, influenced by factors such as increasing health consciousness, demand for convenient online services, and the availability of a variety of options such as honey, sugar, and artificial sweeteners. This market is expected to continue its slow growth due to changing consumer preferences and regulations on sugar consumption.

Customer preferences: With an increasing emphasis on health and wellness, consumers are gravitating towards natural and alternative sweeteners in the Sweeteners Market of the Spreads & Sweeteners Market within The Food market. This is a result of a growing awareness of the negative effects of artificial sweeteners. Additionally, there is a rising demand for plant-based and organic options, driven by a shift towards healthier and more sustainable lifestyles. This trend is also influenced by cultural values that prioritize natural and whole foods for overall well-being.

Trends in the market: In the global Sweeteners Market of the Spreads & Sweeteners Market within The Food market, there has been a significant increase in demand for natural and organic sweeteners. This trend is fueled by a growing consumer awareness of the potential health risks associated with artificial sweeteners. Additionally, there is a shift towards clean label products, leading manufacturers to use natural sweeteners like honey, maple syrup, and agave nectar in their spreads and sweeteners. This trend is expected to continue, as consumers seek healthier and more transparent options in their food choices. This presents both opportunities and challenges for industry stakeholders, who must adapt their strategies to meet this growing demand for natural sweeteners while ensuring their products remain competitive in terms of taste and price.

Local special circumstances: In the Spreads & Sweeteners Market within The Food market, the use of sweeteners is heavily regulated by food safety authorities in countries like the United States and Europe. However, in Asian countries like China and Japan, there is a cultural preference for natural sweeteners like honey and stevia. This has led to a slower adoption of artificial sweeteners in these markets. Additionally, in countries like India and Brazil, government initiatives promoting healthy eating habits have led to a surge in demand for natural sweeteners, creating a unique market dynamic compared to other regions.

Underlying macroeconomic factors: The Sweeteners Market of the Spreads & Sweeteners Market within The Food market is heavily impacted by macroeconomic factors such as global economic trends, national economic health, fiscal policies, and financial indicators. Countries with stable economies and favorable fiscal policies are experiencing higher growth in the market, as consumers have more disposable income to spend on sweeteners and spreads. On the other hand, regions with economic challenges and restrictive fiscal policies are seeing slower growth in the market. Additionally, the increasing prevalence of health-conscious consumers and the growing trend towards natural sweeteners are also influencing the market.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.