Market Insights Consumer Food Bread & Cereal Products

Pasta - Worldwide

Worldwide

Revenue in the Pasta market amounts to €130.10bn in 2024. The market is expected to grow annually by 6.40% (CAGR 2024-2029).
In global comparison, most revenue is generated in China (€25,690m in 2024).
In relation to total population figures, per person revenues of €16.74 are generated in 2024.
In the Pasta market, volume is expected to amount to 65.03bn kg by 2029. The Pasta market is expected to show a volume growth of 3.9% in 2025.
The average volume per person in the Pasta market is expected to amount to 7.2kg in 2024.

Key regions: India, South Korea, United Kingdom, United States, Spain

Mercado

Región

Comparación de regiones

Moneda

Analyst Opinion

The Pasta Market in the Bread & Cereal Products Market of The Food market Worldwide is experiencing minimal growth due to various factors including changing consumer preferences, increasing health consciousness, and the convenience of online services. These factors are impacting the growth rate of the market.

Customer preferences: Consumer preferences in the Pasta Market of the Bread & Cereal Products Market within The Food market are shifting towards healthier options, with a focus on whole grain and gluten-free alternatives. This trend is driven by the growing demand for plant-based and clean label products, as well as the increasing prevalence of food allergies and sensitivities. Additionally, there is a rising interest in ethnic and regional pasta varieties, reflecting the influence of diverse cultural cuisines on consumer choices.

Trends in the market: In recent years, the Pasta Market of the Bread & Cereal Products Market within The Food market has seen a rise in demand for healthier and more diverse pasta options. Consumers are increasingly looking for gluten-free, whole wheat, and vegetable-based pasta alternatives. This trend is expected to continue as more consumers prioritize health and wellness in their food choices. Additionally, there is a growing trend of using technology to personalize pasta products, such as 3D printing and personalized pasta shapes. This trend has the potential to revolutionize the pasta industry and cater to individual preferences and dietary restrictions. Industry stakeholders should keep an eye on these trends and invest in innovative technologies to stay ahead in the competitive pasta market.

Local special circumstances: In Italy, the Pasta market is deeply ingrained in the country's cultural heritage, making it a staple in the daily diet of the Italian population. The market is heavily influenced by traditional recipes and regional preferences, leading to a wide variety of pasta shapes and flavors. Additionally, strict regulations on pasta production and labeling ensure high quality standards, further solidifying the market's reputation for authenticity and taste.

Underlying macroeconomic factors: The performance of the Pasta Market within the Bread & Cereal Products Market is heavily influenced by macroeconomic factors such as global economic trends, national economic health, and fiscal policies. Countries with stable economic conditions and favorable fiscal policies are experiencing higher market growth compared to regions with economic instability and unfavorable policies. Additionally, the rising demand for healthier and convenient food options worldwide is also driving the growth of the pasta market, as consumers shift towards more nutritious and time-efficient meals. Furthermore, the increasing population and urbanization in developing countries are also contributing to the growth of the pasta market, as these regions have a higher demand for affordable and easily accessible food products.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.