Market Insights Consumer Food Spreads & Sweeteners

Sweeteners - Malawi

Malawi

Revenue in the Sweeteners market amounts to €25.78m in 2024. The market is expected to grow annually by 6.21% (CAGR 2024-2029).
In global comparison, most revenue is generated in China (€114,800m in 2024).
In relation to total population figures, per person revenues of €1.20 are generated in 2024.
In the Sweeteners market, volume is expected to amount to 8.30m kg by 2029. The Sweeteners market is expected to show a volume growth of 0.8% in 2025.
The average volume per person in the Sweeteners market is expected to amount to 0.4kg in 2024.

Key regions: South Korea, Philippines, Canada, United States, Japan

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Analyst Opinion

The Sweeteners Market in Malawi is experiencing minimal growth, influenced by increasing adoption of healthier alternatives, rising health consciousness among consumers, and the convenience of online options. Factors such as the availability of locally produced honey and the limited use of artificial sweeteners also impact the market's growth rate.

Customer preferences: As consumers become more health-conscious, there is a growing demand for natural and alternative sweeteners in the Spreads & Sweeteners Market within The Food market. This trend is driven by cultural beliefs and preferences, as well as concerns about the negative health effects of traditional sweeteners. Additionally, there is a growing interest in plant-based and organic sweeteners that align with the increasing focus on sustainability and ethical consumption. This has led to a rise in the popularity of products like stevia and agave nectar as healthier alternatives to sugar.

Trends in the market: In Malawi, there is a growing demand for alternative sweeteners, such as stevia and monk fruit, as consumers become more health-conscious. This trend is driven by the increasing prevalence of diabetes and obesity, leading to a shift towards healthier sweetening options. Additionally, the government's efforts to reduce sugar consumption through taxes and regulations are also contributing to the popularity of these alternative sweeteners. This trend is expected to continue, with the potential for these sweeteners to become dominant in the market and disrupt traditional sugar-based products. Industry stakeholders, such as food manufacturers, will need to adapt to this trend by incorporating these sweeteners into their products and marketing them as healthier alternatives to attract health-conscious consumers.

Local special circumstances: In Malawi, the Sweeteners Market of the Spreads & Sweeteners Market within The Food market is heavily influenced by the country's agricultural sector. The majority of sweeteners are derived from locally grown crops such as sugar cane and honey. Additionally, Malawi has a strong cultural preference for natural and traditional sweeteners, which has limited the growth of artificial sweeteners in the market. The country's strict regulatory policies on imported sweeteners have also created barriers for international brands, making the market more conducive for local players.

Underlying macroeconomic factors: The Sweeteners Market of the Spreads & Sweeteners Market within The Food market is greatly impacted by macroeconomic factors such as global economic trends, national economic health, and fiscal policies. The market growth in Malawi is driven by favorable economic conditions, with a GDP growth rate of 4.4% in 2020 and projected to reach 5.5% in 2021. The government's focus on diversifying the economy, improving infrastructure, and promoting foreign investment has also contributed to the growth of the Sweeteners Market. However, challenges such as inflation and income inequality may hinder market growth. Additionally, the rising health consciousness among consumers and increasing demand for natural and healthier sweeteners are also key drivers of market growth in Malawi.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.