Non-Alcoholic Drinks - Malawi

The Non-Alcoholic Drinks market in Malawi has been experiencing significant growth in recent years. Customer preferences in Malawi have shifted towards healthier beverage options, including non-alcoholic drinks. This trend is in line with global and regional market developments, where consumers are increasingly seeking out beverages that are low in sugar and artificial additives. The growing awareness of the health risks associated with consuming sugary drinks has led to a rise in demand for alternative options such as fruit juices, flavored water, and herbal teas. One of the key trends in the market is the increasing popularity of locally sourced and natural ingredients. Malawi has a rich agricultural sector, and consumers are showing a preference for beverages made from locally grown fruits and herbs. This not only supports local farmers and businesses but also aligns with the global trend of sustainability and reducing carbon footprints. Manufacturers have responded to this trend by introducing new flavors and variants that highlight the unique flavors and ingredients found in Malawi. Another trend in the market is the rise of functional beverages. Consumers are looking for drinks that offer additional health benefits beyond hydration. This has led to an increase in the demand for beverages fortified with vitamins, minerals, and other nutrients. Manufacturers in Malawi have started to incorporate functional ingredients such as moringa, baobab, and other traditional herbs into their products to cater to this growing demand. Local special circumstances in Malawi also play a role in shaping the Non-Alcoholic Drinks market. The country has a young population, with a significant portion of the population under the age of 30. This demographic group is more health-conscious and open to trying new products. Additionally, Malawi has a growing middle class with increasing disposable income, which has contributed to the rise in demand for premium and healthier beverage options. Underlying macroeconomic factors, such as economic stability and government policies, have also influenced the development of the Non-Alcoholic Drinks market in Malawi. The country has experienced steady economic growth in recent years, which has led to an improvement in living standards and increased consumer spending. The government has also implemented policies to promote local industries and support small-scale farmers, which has created opportunities for the growth of the Non-Alcoholic Drinks market. Overall, the Non-Alcoholic Drinks market in Malawi is developing in response to changing consumer preferences for healthier and more sustainable beverage options. The market is also influenced by local special circumstances, such as a young population and a growing middle class, as well as underlying macroeconomic factors that support economic growth and local industries.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.