Juices - Malawi

The Juices market in Malawi has witnessed significant growth in recent years, driven by changing customer preferences and local special circumstances.

Customer preferences: Customers in Malawi are increasingly seeking healthier beverage options, leading to a growing demand for juices. As awareness about the benefits of consuming fruits and vegetables increases, consumers are opting for natural and nutritious juices as an alternative to carbonated drinks. Additionally, the convenience and portability of packaged juices make them a popular choice among busy urban consumers.

Trends in the market: One of the key trends in the Malawian Juices market is the rising popularity of locally sourced and organic juices. Consumers are becoming more conscious about the origin and quality of the fruits used in the production of juices. This has led to an increase in the number of local juice brands that focus on using locally sourced fruits and promoting sustainability. Furthermore, the demand for functional juices with added vitamins, minerals, and antioxidants is also on the rise, as consumers seek products that offer health benefits beyond basic hydration.

Local special circumstances: Malawi's agricultural sector plays a significant role in the Juices market. The country is known for its abundant supply of fruits, including mangoes, oranges, pineapples, and passion fruits. This availability of a wide variety of fruits locally enables juice manufacturers to produce a diverse range of flavors, catering to the preferences of different consumer segments. Moreover, the tropical climate of Malawi ensures a year-round supply of fruits, allowing for uninterrupted production and availability of juices.

Underlying macroeconomic factors: The economic development and rising disposable incomes in Malawi have contributed to the growth of the Juices market. As consumers' purchasing power increases, they are more willing to spend on premium and healthier beverage options. Additionally, the urbanization and changing lifestyles in the country have led to an increase in the demand for convenient and ready-to-drink products like packaged juices. The expanding retail sector, with the establishment of supermarkets and convenience stores, has also made juices more accessible to consumers across different regions of Malawi. In conclusion, the Juices market in Malawi is experiencing growth due to changing customer preferences towards healthier options, the rise of local and organic juice brands, the availability of a wide variety of fruits, and the country's economic development. These factors are expected to continue driving the growth of the market in the coming years.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.