Fish & Seafood - Malawi

Malawi

Revenue in the Fish & Seafood market amounts to €564.70m in 2024. The market is expected to grow annually by 10.12% (CAGR 2024-2029).
In global comparison, most revenue is generated in China (€87bn in 2024).
In relation to total population figures, per person revenues of €26.30 are generated in 2024.
In the Fish & Seafood market, volume is expected to amount to 22.05m kg by 2029. The Fish & Seafood market is expected to show a volume growth of 3.3% in 2025.
The average volume per person in the Fish & Seafood market is expected to amount to 0.9kg in 2024.

Key regions: United Kingdom, United States, India, Canada, China

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Analyst Opinion

The Fish & Seafood market in Malawi is experiencing minimal growth, influenced by factors such as limited access to technology, low health awareness among consumers, and the traditional preference for fresh, locally caught fish. Despite these challenges, there is potential for growth in the Processed Fish & Seafood sub-market due to an increasing demand for convenience and longer shelf life.

Customer preferences: As the demand for locally sourced and sustainable food options continues to grow, consumers in Malawi are increasingly seeking out fresh and locally caught fish and seafood. This trend is driven by a growing interest in supporting local fishermen and promoting environmentally friendly practices. Moreover, with a rising awareness of healthy eating habits, there has been a shift towards incorporating more protein-rich seafood into diets, leading to an increase in demand for a variety of fish and seafood options in the market.

Trends in the market: In Malawi, the Fish & Seafood Market within The Food market is experiencing a shift towards sustainable fishing practices. This trend is being driven by consumer demand for ethically sourced seafood and government regulations promoting responsible fishing. Additionally, there is a growing focus on traceability and transparency in the supply chain, with the use of technology and blockchain to track the origin of seafood products. These trends not only benefit the environment, but also create opportunities for industry stakeholders to differentiate their products and gain consumer trust. It is important for businesses in this market to adapt to these trends and invest in sustainable practices to remain competitive.

Local special circumstances: In Malawi, the Fish & Seafood Market is heavily influenced by the country's geographical location and cultural traditions. As a landlocked country, Malawi relies heavily on imported seafood products, resulting in higher prices and limited availability. Additionally, fish is an important part of the local diet and often plays a significant role in cultural and religious ceremonies. This has led to a strong demand for high-quality, locally sourced seafood. Government regulations also play a crucial role in the market, with strict measures in place to ensure sustainable fishing practices and protect the livelihoods of local fishermen. These unique factors greatly impact the dynamics of the Fish & Seafood Market in Malawi, setting it apart from other markets in the region.

Underlying macroeconomic factors: The Fish & Seafood Market within The Food market in Malawi is heavily influenced by macroeconomic factors such as global economic trends, national economic health, fiscal policies, and other relevant financial indicators. With a growing economy and favorable regulatory environment, Malawi has seen a significant increase in demand for fish and seafood products. Furthermore, the country's increasing population and rising income levels have also contributed to the growth of the market. However, challenges such as limited healthcare funding and infrastructure remain barriers to market expansion. As a result, government initiatives to improve healthcare access and investment in the fishing industry are crucial to drive market growth in Malawi.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.