Market Insights Consumer Food Fish & Seafood

Processed Fish & Seafood - Malawi

Malawi

Revenue in the Processed Fish & Seafood market amounts to €75.62m in 2024. The market is expected to grow annually by 6.62% (CAGR 2024-2029).
In global comparison, most revenue is generated in China (€29,750m in 2024).
In relation to total population figures, per person revenues of €3.52 are generated in 2024.
In the Processed Fish & Seafood market, volume is expected to amount to 8.48m kg by 2029. The Processed Fish & Seafood market is expected to show a volume growth of 1.4% in 2025.
The average volume per person in the Processed Fish & Seafood market is expected to amount to 0.4kg in 2024.

Key regions: Japan, United States, Philippines, Russia, China

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Analyst Opinion

The Fish & Seafood market in Malawi has been experiencing minimal growth, influenced by factors such as low consumer awareness of processed options, limited access to technology, and lack of convenience in purchasing. Sub-markets such as Canned, Dried & Smoked Fish and Fish Fingers & Portions face similar challenges, hindering overall market growth.

Customer preferences: Consumers in Malawi are showing a growing preference for processed fish and seafood products, driven by a rise in disposable income and a desire for convenience in meal preparation. Additionally, there is a growing demand for sustainably-sourced and ethically-produced seafood, as consumers become increasingly aware of environmental and social impacts. This trend is expected to continue as more young, urban consumers enter the market and prioritize health and sustainability in their purchasing decisions.

Trends in the market: In Malawi, the Processed Fish & Seafood Market is experiencing a growing demand for sustainable and traceable seafood products. This trend is driven by increasing consumer awareness of the environmental and social impacts of the fishing industry. As a result, industry stakeholders are investing in sustainable fishing practices and certifications, such as the Marine Stewardship Council. This trajectory towards sustainability is significant as it not only benefits the environment but also improves the marketability of seafood products. However, it also poses challenges for smaller and traditional fishing operations to meet the necessary standards. To address this, initiatives are being implemented to support and educate these stakeholders on sustainable practices. As the demand for sustainable seafood continues to rise globally, it is crucial for industry stakeholders in Malawi to adapt and comply with these trends to remain competitive in the market.

Local special circumstances: In Malawi, the Processed Fish & Seafood Market is heavily influenced by the country's landlocked geographical location. This has resulted in a strong dependence on imported fish and seafood products, driving up costs and limiting the variety of available products. Additionally, cultural and religious factors also play a major role in shaping consumer preferences and market demand. The government's policies and regulations, aimed at promoting sustainable fishing practices and supporting local fishers, further impact the dynamics of the market.

Underlying macroeconomic factors: The Processed Fish & Seafood Market of the Fish & Seafood Market within The Food market is heavily influenced by macroeconomic factors such as global economic trends, national economic health, fiscal policies, and financial indicators. Countries with a stable and growing economy are more likely to experience higher demand for processed fish and seafood products. Additionally, countries with favorable trade agreements and policies that promote exports of fish and seafood products are also expected to see a rise in market growth. Furthermore, the increasing health consciousness and demand for healthy food options among consumers is driving the demand for processed fish and seafood products, especially in developing countries with a growing middle class population.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.