Market Insights Consumer Food Oils & Fats

Margarine - Fiji

Fiji

Revenue in the Margarine market amounts to €6.85m in 2024. The market is expected to grow annually by 4.48% (CAGR 2024-2029).
In global comparison, most revenue is generated in China (€4,332m in 2024).
In relation to total population figures, per person revenues of €7.38 are generated in 2024.
In the Margarine market, volume is expected to amount to 1.94m kg by 2029. The Margarine market is expected to show a volume growth of 3.2% in 2025.
The average volume per person in the Margarine market is expected to amount to 1.92kg in 2024.

Key regions: Philippines, China, United States, South Korea, India

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Analyst Opinion

The Margarine market within the Oils & Fats sector in Fiji is experiencing negligible growth, influenced by factors such as changing consumer preferences, increasing health consciousness, and competition from alternative spreads like butter and plant-based options.

Customer preferences: Consumers in Fiji are gravitating towards healthier dietary choices, prompting a decline in traditional margarine consumption. This shift is fueled by a growing awareness of health risks associated with trans fats and artificial ingredients, leading many to favor natural alternatives like butter and plant-based spreads. Additionally, younger demographics are increasingly influenced by global food trends, prioritizing organic and locally sourced products. As lifestyles become more health-conscious, the demand for transparent labeling and nutritional information is also on the rise, reshaping the market landscape.

Trends in the market: In Fiji, the Margarine Market is experiencing a notable shift towards healthier alternatives, as consumers increasingly prioritize natural products over traditional margarine. This trend is driven by heightened awareness of health risks linked to trans fats and artificial ingredients, prompting many to choose butter and plant-based spreads. Additionally, younger consumers are embracing global health trends, favoring organic and locally sourced options. As this health-conscious movement grows, stakeholders must adapt by enhancing product transparency and offering clear nutritional information to meet evolving consumer demands and maintain market relevance.

Local special circumstances: In Fiji, the Margarine Market is influenced by the country's unique geographical and cultural factors. The prevalence of traditional diets centered around fresh, local ingredients has led to a growing preference for natural spreads. Additionally, the limited availability of imported products and high shipping costs encourage consumers to seek locally sourced alternatives. Regulatory measures aimed at reducing trans fats in food products have further accelerated the shift toward healthier options. As Fijians become more health-conscious, the demand for transparent labeling and nutritional information is shaping the market landscape, urging manufacturers to innovate.

Underlying macroeconomic factors: The Margarine Market in Fiji is significantly shaped by macroeconomic factors such as national economic stability, consumer spending power, and global commodity prices. As the economy grows, rising disposable incomes enable consumers to invest in healthier food options, including premium margarine products. Additionally, fluctuations in global oil and fat prices directly impact production costs and retail pricing. The government's fiscal policies promoting local agriculture and food production encourage the supply of locally sourced margarine alternatives. Furthermore, international trade agreements may facilitate or restrict imports, influencing market competition and consumer choices in the oils and fats sector.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.