Market Insights Consumer Food Fish & Seafood

Fresh Fish - Fiji

Fiji

Revenue in the Fresh Fish market amounts to €25.80m in 2024. The market is expected to grow annually by 5.40% (CAGR 2024-2029).
In global comparison, most revenue is generated in China (€51bn in 2024).
In relation to total population figures, per person revenues of €27.78 are generated in 2024.
In the Fresh Fish market, volume is expected to amount to 1.89m kg by 2029. The Fresh Fish market is expected to show a volume growth of 5.1% in 2025.
The average volume per person in the Fresh Fish market is expected to amount to 1.8kg in 2024.

Key regions: Russia, South Korea, Canada, United States, Philippines

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Analyst Opinion

The Fresh Fish Market in Fiji is experiencing minimal growth due to factors such as limited infrastructure and traditional fishing methods. However, increasing demand for fresh seafood, health consciousness, and online purchasing options are driving the market's slow growth.

Customer preferences: As consumers become more health-conscious, there has been a growing demand for sustainably sourced fresh fish in Fiji. This trend is driven by a desire for healthier and environmentally-friendly food options. Additionally, with the rise of social media, there has been an increase in consumer awareness about the importance of sustainable fishing practices. This has led to a shift towards locally caught and responsibly harvested fish, highlighting the importance of supporting local fishermen and businesses.

Trends in the market: In Fiji, the Fresh Fish Market of the Fish & Seafood Market within The Food market is experiencing a shift towards sustainable fishing practices. This trend is driven by consumer demand for responsibly sourced seafood and the government's efforts to preserve the country's marine resources. This trajectory is significant as it promotes the long-term viability of the industry and supports the livelihoods of local fishermen. However, it may also pose challenges for industry stakeholders who must adapt to new regulations and invest in sustainable methods. Additionally, there is a growing trend of online seafood purchasing in Fiji, driven by the rise of e-commerce and the convenience it offers to consumers. This trend has the potential to transform the market, allowing for direct sales from fishermen to consumers, but may also disrupt traditional supply chains.

Local special circumstances: In Fiji, the Fresh Fish Market of the Fish & Seafood Market within The Food market is heavily influenced by the country's geography and culture. As an island nation, Fiji has a rich abundance of fresh seafood that is central to the local diet. The strong cultural connection to fishing also plays a role in the market, with traditional fishing methods and practices still being utilized. Additionally, the government has implemented regulations to protect and sustain the local fish population, which has a significant impact on the supply and demand dynamics of the market.

Underlying macroeconomic factors: The Fresh Fish Market of the Fish & Seafood Market within The Food market is impacted by various macroeconomic factors in Fiji. The country's economic health and stability, as well as global economic trends, play a significant role in the performance of this market. Fiscal policies, such as trade agreements and tariffs, can also affect the availability and cost of fish and seafood imports. Furthermore, investments in infrastructure and technology advancements in the fishing industry can contribute to the growth and efficiency of the market. Overall, a stable and supportive macroeconomic environment can help drive the growth of the Fresh Fish Market in Fiji.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.