Market Insights Consumer Food Bread & Cereal Products

Rice - Fiji

Fiji

Revenue in the Rice market amounts to €3.82m in 2024. The market is expected to grow annually by 5.15% (CAGR 2024-2029).
In global comparison, most revenue is generated in China (€137,600m in 2024).
In relation to total population figures, per person revenues of €4.11 are generated in 2024.
In the Rice market, volume is expected to amount to 2.44m kg by 2029. The Rice market is expected to show a volume growth of 3.5% in 2025.
The average volume per person in the Rice market is expected to amount to 2.3kg in 2024.

Key regions: Spain, China, Canada, India, South Korea

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Comparación de regiones

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Analyst Opinion

The minimal growth in the Rice Market of the Bread & Cereal Products Market in Fiji is influenced by factors such as limited resources and traditional consumption patterns. This has hindered the growth rate, despite the convenience and increasing consumer awareness of digital technologies in The Food market.

Customer preferences: The demand for healthier and more sustainable food options has led to a shift towards organic and locally-sourced rice in Fiji, with consumers becoming more conscious of the environmental and social impact of their food choices. This trend is driven by a growing awareness of the benefits of supporting small-scale farmers and reducing the carbon footprint of food production and transportation. Additionally, there is a growing preference for rice varieties that are higher in nutritional value, such as brown and wild rice, as well as gluten-free options for those with dietary restrictions.

Trends in the market: In Fiji, the Rice Market of the Bread & Cereal Products Market within The Food market is experiencing a surge in demand for organic and locally sourced rice. This trend is driven by a growing interest in sustainable and healthy food options. Additionally, there is a rise in rice consumption among the younger generation, as they seek out convenient and healthy meal options. These trends are significant as they highlight a shift towards healthier and more environmentally conscious food choices. Industry stakeholders may need to adapt to meet these changing consumer preferences, such as by offering more organic and locally sourced rice options. This could also have potential implications for rice imports and exports in the region.

Local special circumstances: In Fiji, the Rice Market is heavily influenced by the country's geographical location and its cultural practices. Being an island nation, Fiji heavily relies on rice imports, making it vulnerable to fluctuations in global rice prices. Additionally, rice is a staple in Fijian cuisine and is often consumed in large quantities. This cultural preference for rice has created a steady demand for the product, despite the increasing availability of alternative grains. Furthermore, the Fijian government has implemented policies to protect and promote local rice production, including subsidies and import restrictions. These factors contribute to the unique dynamics of the Rice Market in Fiji within the Bread & Cereal Products Market of The Food market.

Underlying macroeconomic factors: The Rice Market of the Bread & Cereal Products Market within The Food market in Fiji is impacted by various macroeconomic factors. With the global trend towards healthier diets and increased demand for gluten-free and organic products, the demand for rice in Fiji has been on the rise. Additionally, the country's stable economic growth, supportive government policies, and investments in agricultural infrastructure have contributed to the growth of the rice market. However, the market is also affected by external factors such as international trade policies and currency exchange rates, which can impact the cost of imports and exports. Furthermore, the increasing population and changing dietary preferences in Fiji are expected to continue driving the demand for rice in the coming years.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.