Vegetables - Fiji

Fiji

Revenue in the Vegetables market amounts to €116.50m in 2024. The market is expected to grow annually by 5.77% (CAGR 2024-2029).
In global comparison, most revenue is generated in China (€146bn in 2024).
In relation to total population figures, per person revenues of €125.50 are generated in 2024.
In the Vegetables market, volume is expected to amount to 94.47m kg by 2029. The Vegetables market is expected to show a volume growth of 4.2% in 2025.
The average volume per person in the Vegetables market is expected to amount to 87.3kg in 2024.

Key regions: Japan, United Kingdom, Philippines, India, Canada

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Analyst Opinion

The Vegetables Market in Fiji has been experiencing minimal growth, influenced by factors like limited supply chains, changing consumer preferences, and competition from imported products, which affect both fresh and processed vegetable segments.

Customer preferences: Consumers in Fiji are increasingly gravitating towards locally sourced, organic vegetables as they become more health-conscious and environmentally aware. This shift is influenced by a growing emphasis on sustainable living and support for local farmers, reflecting cultural values of community and environmental stewardship. Additionally, younger demographics are favoring convenience, driving demand for pre-packaged and ready-to-cook vegetable options that align with their busy lifestyles. This evolving preference showcases a blend of traditional and modern influences in the Fijian food market.

Trends in the market: In Fiji, the Vegetables Market is experiencing a notable shift towards organic and locally sourced produce, driven by an increasing consumer focus on health and environmental sustainability. This trend reflects a broader cultural movement that prioritizes community support and ecological responsibility. Furthermore, the demand for convenience is rising, particularly among younger consumers who prefer pre-packaged and ready-to-cook vegetable options. This convergence of traditional values and modern lifestyles presents significant opportunities for local farmers and businesses, urging them to innovate and adapt to changing consumer preferences while ensuring sustainable practices.

Local special circumstances: In Fiji, the Vegetables Market is profoundly influenced by its unique geographical landscape and cultural practices. The islands' rich biodiversity allows for a wide variety of locally grown produce, fostering a strong connection between consumers and local farmers. Cultural customs emphasize communal eating and sharing, enhancing the preference for fresh, organic vegetables. Additionally, regulatory efforts to promote sustainable agriculture and protect local ecosystems are reshaping market dynamics. These local factors create a distinctive environment that prioritizes health, sustainability, and community engagement within the Vegetable Market.

Underlying macroeconomic factors: The Vegetables Market in Fiji is significantly shaped by macroeconomic factors such as national economic stability, global trade dynamics, and fiscal policies that promote agricultural development. Economic health indicators, including GDP growth and inflation rates, influence consumer purchasing power and demand for fresh produce. Additionally, global trends toward sustainability and organic farming practices are impacting local agricultural practices and market offerings. Government initiatives aimed at supporting local farmers and enhancing food security further bolster the market, creating opportunities for growth. Moreover, fluctuations in international prices for imported vegetables can affect local supply and pricing, making it crucial for Fiji to balance its local production with global market trends.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.