Market Insights Consumer Food Fish & Seafood

Fresh Fish - Uganda

Uganda

Revenue in the Fresh Fish market amounts to €0.67bn in 2024. The market is expected to grow annually by 8.77% (CAGR 2024-2029).
In global comparison, most revenue is generated in China (€51bn in 2024).
In relation to total population figures, per person revenues of €13.39 are generated in 2024.
In the Fresh Fish market, volume is expected to amount to 52.57m kg by 2029. The Fresh Fish market is expected to show a volume growth of 7.4% in 2025.
The average volume per person in the Fresh Fish market is expected to amount to 0.9kg in 2024.

Key regions: Russia, South Korea, Canada, United States, Philippines

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Analyst Opinion

The Fresh Fish Market in Uganda is experiencing mild growth, driven by factors such as increasing demand for fresh seafood, growing health consciousness among consumers, and the convenience of purchasing fish online. This growth is influenced by the country's rich fishing resources and the government's efforts to promote sustainable fishing practices.

Customer preferences: Consumers in Uganda are increasingly looking for fresh, locally sourced fish due to growing concerns about sustainability and health. This trend is influenced by cultural preferences for fresh, unprocessed food and a desire to support local fishermen. Additionally, with a growing middle class and urbanization, there is a shift towards convenience and value for money, leading to an increase in demand for pre-packaged and ready-to-eat fish products. This trend is also driven by the busy lifestyles of urban consumers and a desire for quick and easy meal options.

Trends in the market: In Uganda, the Fresh Fish Market of the Fish & Seafood Market within The Food market is experiencing a shift towards sustainable fishing practices and increasing demand for locally sourced fish. This trend is driven by consumer preferences for healthier and more environmentally friendly products. Additionally, the market is seeing a rise in e-commerce platforms, allowing for easier access to fresh fish for both local and international buyers. These trends have significant implications for industry stakeholders, as they must adapt to meet changing consumer demands and market dynamics. There is also a potential for increased competition as more players enter the market through e-commerce platforms. Overall, the trajectory of these trends suggests a positive outlook for the Fresh Fish Market in Uganda, with potential for growth and innovation in the industry.

Local special circumstances: In Uganda, the Fresh Fish Market of the Fish & Seafood Market within The Food market is heavily influenced by the country's geography and cultural traditions. With its abundant lakes and rivers, Uganda is a major producer and exporter of freshwater fish. The market is also shaped by the local preference for fresh, locally caught fish over frozen or imported varieties. Additionally, government regulations play a significant role in the market, with strict regulations on fishing practices and trade in order to protect local ecosystems and ensure sustainable fishing practices. These unique factors contribute to the vibrant and dynamic Fresh Fish Market in Uganda.

Underlying macroeconomic factors: The growth of the Fresh Fish Market within the Fish & Seafood Market of The Food market is influenced by macroeconomic factors such as consumer demand, supply chain efficiency, and government policies. Countries with stable economies and a growing middle class are driving the demand for fresh fish, while advancements in transportation and logistics are improving supply chain efficiency. Moreover, governments are implementing policies to support sustainable fishing practices and promote domestic production, leading to a more competitive and thriving market.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.