Market Insights Consumer Food Bread & Cereal Products

Rice - Uganda

Uganda

Revenue in the Rice market amounts to €62.49m in 2024. The market is expected to grow annually by 9.12% (CAGR 2024-2029).
In global comparison, most revenue is generated in China (€137,600m in 2024).
In relation to total population figures, per person revenues of €1.25 are generated in 2024.
In the Rice market, volume is expected to amount to 94.42m kg by 2029. The Rice market is expected to show a volume growth of 5.8% in 2025.
The average volume per person in the Rice market is expected to amount to 1.5kg in 2024.

Key regions: Spain, China, Canada, India, South Korea

Mercado

Región

Comparación de regiones

Moneda

Analyst Opinion

In Uganda, the Rice Market in the Bread & Cereal Products Market within The Food market is experiencing subdued growth. This is due to various factors such as low adoption of digital technologies, limited health awareness among consumers, and challenges in providing online health services. Despite this, the market is slowly growing due to the convenience offered by online platforms, but at a slower rate compared to other markets in the region.

Customer preferences: With the rising health consciousness and increasing awareness of the benefits of a gluten-free diet, consumers in Uganda are shifting towards rice as a healthy alternative to wheat-based products. This trend is also influenced by the growing vegetarian and vegan population in the country. Additionally, the rise in urbanization and the fast-paced lifestyle has led to a demand for convenient and quick-to-prepare meals, making rice a popular choice among busy consumers.

Trends in the market: In Uganda, the Rice Market of the Bread & Cereal Products Market is experiencing a shift towards organic and locally sourced rice, as consumers become more health-conscious and environmentally aware. This trend is expected to continue as the government promotes sustainable agriculture and encourages farmers to grow more rice for domestic consumption. Additionally, the rising demand for convenience foods has led to an increase in the availability of processed and packaged rice products. These trends are significant for industry stakeholders, as they create opportunities for market expansion and diversification. However, there may also be challenges in meeting the demand for organic rice and ensuring quality control. With the potential implications of increased competition and changing consumer preferences, companies in the Rice Market should carefully monitor and adapt to these trends to stay competitive.

Local special circumstances: In Uganda, the Rice Market of the Bread & Cereal Products Market within The Food market is heavily influenced by geographical factors. The country's favorable climate and fertile land make it ideal for rice cultivation, leading to a steady supply of locally grown rice. Additionally, cultural preferences for rice-based meals contribute to the high demand for rice in Uganda. Moreover, the government's efforts to promote rice production through subsidies and investments have further boosted the market. These unique local factors set Uganda apart from other markets and play a significant role in shaping the dynamics of the Rice Market within The Food market.

Underlying macroeconomic factors: The Rice Market of the Bread & Cereal Products Market within The Food market in Uganda is heavily influenced by macroeconomic factors such as agricultural policies, international trade agreements, and government support. The country's economic growth and stability, as well as its fiscal policies, play a crucial role in determining the market performance of rice. In addition, global economic trends, including fluctuations in commodity prices, can greatly impact the demand and supply of rice in Uganda. The increasing population and changing dietary habits in the country also play a significant role in driving the demand for rice, making it a key market for both local and international rice producers.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.