Market Insights Consumer DIY & Hardware Store

Paint, Wallpaper & Supplies - South America

South America

The Paint, Wallpaper & Supplies market in South America generated a revenue of €5.08bn in 2024.
It is projected to experience an annual growth rate of 1.75% (CAGR 2024-2029).
When compared globally, in the United States leads in revenue generation with €47,830m in 2024.
In terms of per capita income, each person in South America contributed €12.29 to the market's revenue in 2024.
In the South American market for paint, wallpaper, and supplies, Brazil has emerged as the leading country with a booming demand driven by a growing construction industry.

Key regions: Japan, Indonesia, Turkey, Germany, Worldwide

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Analyst Opinion

The Paint, Wallpaper & Supplies Market in South America has seen minimal growth due to factors such as lower consumer spending and a slow economy. Despite this, the DIY & Hardware Store Market remains a key player in the region, driven by a rise in DIY culture and a growing trend towards home renovations.

Customer preferences: The Paint, Wallpaper & Supplies Market within the DIY & Hardware Store Market in South America is experiencing a rise in demand for eco-friendly and sustainable products. This can be attributed to the growing awareness and concern for the environment among consumers. The use of natural ingredients and non-toxic materials in paint and wallpaper is becoming increasingly popular, as well as a focus on recyclable packaging. This trend is also driven by the rise in eco-conscious consumer preferences and the increasing availability of organic and environmentally-friendly options.

Trends in the market: In South America, the Paint, Wallpaper & Supplies Market within the DIY & Hardware Store Market is experiencing a rise in demand for eco-friendly and sustainable products. This trend is being driven by a growing awareness of environmental issues and a desire for more environmentally-friendly home improvement options. As a result, industry players are focusing on developing and promoting eco-friendly paints, wallpapers, and other supplies. This trend is expected to continue, with potential implications for stakeholders including increased competition and potential for growth in the market for eco-friendly products.

Local special circumstances: In Brazil, the Paint, Wallpaper & Supplies Market within the DIY & Hardware Store Market is heavily influenced by the country's high demand for home improvement projects. The cultural emphasis on do-it-yourself projects has driven the popularity of hardware stores and DIY retailer chains. Additionally, the country's strict environmental regulations have led to a rise in demand for eco-friendly and sustainable paint and wallpaper options, creating a unique market dynamic compared to other regions. This has also spurred the emergence of local suppliers and manufacturers of these products.

Underlying macroeconomic factors: The Paint, Wallpaper & Supplies Market within the DIY & Hardware Store market in South America is primarily influenced by macroeconomic factors such as the region's economic growth, government policies, and consumer confidence. Favorable investment climates, along with government initiatives to boost infrastructure development and promote home renovations, are expected to drive market growth. Moreover, increasing disposable income and rising consumer awareness about DIY projects are also contributing to the expansion of the paint, wallpaper & supplies market in South America. However, trade policies and currency fluctuations may pose challenges to market growth in the region.

Methodology

Data coverage:

Data encompasses B2C enterprises. Figures are segmented by product type and consist of the following: Paint, Wallpaper & Supplies, Tools & Machines, Hardware and Building Materials, Lawn & Garden, Heating & Cooling, Bathroom Hardware, and Floor Covering.

Modeling approach / Market size:

Market sizes are determined by a top-down approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use national statistical offices, international institutions, in-house market research, and resources from the Statista platform. Next we use relevant key market indicators and data from country-specific associations such as product value, import value, and export value to determine domestic supply. This data helps us to estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, exponential trend smoothing. The main drivers are turnover indices, GDP per capita, and consumer spending per capita.

Additional Notes:

The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.