Market Insights Consumer DIY & Hardware Store

Tools & Machines - South America

South America

In South America, the revenue generated in the Tools & Machines market in 2024 amounts to €7.35bn.
It is projected to grow annually by 1.81% (CAGR 2024-2029).
When compared globally, in China leads in revenue generation with €72bn in 2024.
Taking into account the total population, the per person revenue in South America is €17.78 in 2024.
In South America, the market for Tools & Machines is experiencing a surge in demand due to the region's growing construction and manufacturing industries.

Key regions: India, Worldwide, Germany, Japan, Brazil

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Analyst Opinion

The DIY & Hardware Store Market in South America is facing a negligible growth rate, impacted by factors such as slow economic growth and declining consumer spending. Despite these challenges, the market continues to see demand for tools and machines, driven by the growing popularity of DIY projects and home improvement. Online platforms and digital tools are also playing a role in shaping the market's growth.

Customer preferences: There is a growing demand for eco-friendly and energy-efficient tools and machines within the DIY & Hardware Store Market in South America. This trend is driven by a heightened awareness of environmental issues and the desire for more sustainable living. Additionally, there is a shift towards multifunctional tools that can perform multiple tasks, saving consumers space and money. This trend is influenced by the growing number of small living spaces and increasing cost of living, prompting consumers to prioritize practicality and efficiency in their purchasing decisions.

Trends in the market: In South America, the Tools & Machines Market within the DIY & Hardware Store Market is seeing a trend towards digitization and online sales. This is driven by the increasing use of e-commerce platforms and the availability of online resources for DIY projects. Additionally, there is a growing demand for eco-friendly and sustainable tools and machines, as consumers become more environmentally conscious. This trend is expected to continue, with industry players investing in digital platforms and introducing more sustainable products to meet consumer demands. This could have significant implications for traditional brick-and-mortar stores, as they may need to adapt to the changing market landscape to remain competitive.

Local special circumstances: In South America, the Tools & Machines Market within the DIY & Hardware Store Market is heavily influenced by the region's diverse geography. The mountainous terrain and dense forests make traditional building methods difficult, leading to a strong demand for power tools and heavy equipment. Additionally, cultural factors such as a strong DIY culture and preference for using quality tools also drive market growth. Regulatory factors, such as import restrictions and safety standards, also play a significant role in shaping the market in South America.

Underlying macroeconomic factors: The Tools & Machines Market within the DIY & Hardware Store Market in South America is significantly influenced by macroeconomic factors, including the region's economic health and fiscal policies. As South American countries continue to recover from economic challenges, such as inflation and political instability, consumer spending and demand for tools and machines are expected to increase. In addition, the region's growing population and urbanization are driving the demand for DIY and home improvement products, leading to a positive outlook for the DIY & Hardware Store Market in South America. Furthermore, government initiatives promoting sustainable development and infrastructure growth are also expected to support the growth of the Tools & Machines Market within the DIY & Hardware Store Market in South America.

Methodology

Data coverage:

Data encompasses B2C enterprises. Figures are segmented by product type and consist of the following: Paint, Wallpaper & Supplies, Tools & Machines, Hardware and Building Materials, Lawn & Garden, Heating & Cooling, Bathroom Hardware, and Floor Covering.

Modeling approach / Market size:

Market sizes are determined by a top-down approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use national statistical offices, international institutions, in-house market research, and resources from the Statista platform. Next we use relevant key market indicators and data from country-specific associations such as product value, import value, and export value to determine domestic supply. This data helps us to estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, exponential trend smoothing. The main drivers are turnover indices, GDP per capita, and consumer spending per capita.

Additional Notes:

The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.