Market Insights Consumer DIY & Hardware Store

Bathroom Hardware - South America

South America

In South America, the revenue generated by the Bathroom Hardware market is projected to reach €3.73bn in 2024.
This market segment is anticipated to experience a yearly growth rate of 1.71% (CAGR 2024-2029).
When compared to other countries worldwide, in China leads the pack with a revenue of €35,580m in 2024.
On a per capita basis, the revenue generated in South America amounts to €9.03 per person in 2024.
In the booming South American bathroom hardware market, Brazil leads the way with its strong demand for stylish and eco-friendly products.

Key regions: Turkey, Indonesia, Japan, Nigeria, Germany

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Comparación de regiones

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Analyst Opinion

The Bathroom Hardware Market in South America, found in DIY & Hardware Stores, has seen minimal growth due to factors such as low consumer awareness and lack of digital integration. The market is slowly expanding with the emergence of online services, but growth remains stagnant.

Customer preferences: With the rising awareness about sustainability and eco-friendliness, consumers in the Bathroom Hardware Market within the DIY & Hardware Store Market are gravitating towards environmentally-friendly products. This includes a demand for water-saving faucets and showerheads, as well as organic and natural cleaning products. Additionally, there is a growing trend towards minimalist and multipurpose bathroom designs, driven by the desire for functionality and efficiency in smaller living spaces.

Trends in the market: In South America, the Bathroom Hardware Market within the DIY & Hardware Store Market is seeing a surge in demand for environmentally-friendly and sustainable products. This trend is driven by consumers becoming more conscious of their impact on the environment. In addition, there is a growing trend of smart bathroom technology, such as touchless faucets and LED lighting. These trends are significant as they cater to the demand for modern and eco-friendly living. Industry stakeholders need to adapt to these trends by offering a wide range of sustainable and smart bathroom hardware options to meet consumer needs.

Local special circumstances: In South America, the Bathroom Hardware Market within the DIY & Hardware Store Market is heavily influenced by geographical and cultural factors. For example, in countries like Brazil and Argentina, where home improvement projects are very popular, the demand for high-quality bathroom hardware is on the rise. Additionally, the region's unique climate and building materials often require specialized bathroom hardware that is not widely available in other markets. This creates opportunities for local suppliers and manufacturers to cater to the specific needs of the market. Furthermore, regulations and import/export policies in each country also play a crucial role in shaping the dynamics of the Bathroom Hardware Market. For instance, in Chile, there are strict quality standards for hardware products, leading to a preference for locally sourced options. As a result, it is essential for businesses to understand and adapt to these factors to be successful in the South American Bathroom Hardware Market.

Underlying macroeconomic factors: The growth of the Bathroom Hardware Market within the DIY & Hardware Store Market is influenced by macroeconomic factors such as consumer spending, housing construction, and interest rates. Countries with high consumer spending and strong demand for home improvement projects are driving the demand for bathroom hardware products. Additionally, favorable interest rates and government policies promoting home ownership have resulted in a rise in housing construction, further fueling the market. However, fluctuations in global economic conditions and political instability can impact consumer confidence and spending, affecting market growth.

Methodology

Data coverage:

Data encompasses B2C enterprises. Figures are segmented by product type and consist of the following: Paint, Wallpaper & Supplies, Tools & Machines, Hardware and Building Materials, Lawn & Garden, Heating & Cooling, Bathroom Hardware, and Floor Covering.

Modeling approach / Market size:

Market sizes are determined by a top-down approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use national statistical offices, international institutions, in-house market research, and resources from the Statista platform. Next we use relevant key market indicators and data from country-specific associations such as product value, import value, and export value to determine domestic supply. This data helps us to estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, exponential trend smoothing. The main drivers are turnover indices, GDP per capita, and consumer spending per capita.

Additional Notes:

The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.