Market Insights Consumer DIY & Hardware Store

Hardware & Building Materials - South America

South America

In South America, the Hardware & Building Materials market in 2024 generates a revenue of €52.09bn.
It is projected to experience an annual growth rate of 1.51% (CAGR 2024-2029).
When compared globally, in China leads the pack with a revenue of €487bn in 2024.
Considering the population, the per capita revenue in South America amounts to €126.10 in 2024.
In Brazil, the hardware and building materials market is experiencing significant growth due to increased construction projects and infrastructure development.

Key regions: Indonesia, Turkey, Japan, China, Germany

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Región

Comparación de regiones

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Analyst Opinion

The Hardware & Building Materials Market in South America nan has seen minimal growth, due to various factors such as economic instability, limited infrastructure development, and a slow adoption of digital technologies in the DIY & Hardware Store Market.

Customer preferences: As the DIY and hardware store market continues to grow in South America, there has been a noticeable increase in the demand for eco-friendly and sustainable products. Consumers are becoming more conscious of their environmental impact and are actively seeking out products that align with their values. This trend is driven by a growing awareness of the importance of sustainability and responsible consumption, as well as an increasing preference for products that are durable and long-lasting. Additionally, there is a rise in popularity of DIY tutorials and guides, as consumers are looking to save money and develop new skills during the COVID-19 pandemic. This has resulted in a surge of interest in DIY home improvement projects, further driving the demand for hardware and building materials.

Trends in the market: In South America, the Hardware & Building Materials Market within the DIY & Hardware Store Market is experiencing a rise in e-commerce, with consumers increasingly turning to online options for their hardware and building supply needs. This trend is significant as it allows for greater convenience and accessibility for customers, while also offering potential cost savings for retailers. Additionally, there is a trend towards sustainability, with a growing demand for eco-friendly and energy-efficient building materials. This presents an opportunity for industry stakeholders to capitalize on these trends and offer innovative solutions to meet consumer demands. However, it also poses a challenge for traditional brick-and-mortar stores to adapt to the changing market landscape and stay competitive.

Local special circumstances: In Argentina, the Hardware & Building Materials Market within the DIY & Hardware Store Market is heavily influenced by the country's economic fluctuations. The high inflation rate and fluctuating currency exchange rates have a significant impact on the cost of building materials, making it challenging for retailers to maintain stable pricing. Additionally, cultural factors, such as a preference for DIY projects and a strong DIY culture, shape the demand for hardware and building materials in the market. These unique local factors greatly shape the market dynamics and require strategic adaptations from retailers to remain competitive.

Underlying macroeconomic factors: The Hardware & Building Materials Market within the DIY & Hardware Store Market in South America is significantly impacted by macroeconomic factors such as global economic trends, national economic health, fiscal policies, and other financial indicators. The market growth is influenced by countries with stable economies, strong investments in infrastructure, and favorable regulatory environments. On the other hand, regions with economic instability and limited financial resources experience slower market growth. Moreover, the increasing demand for better infrastructure, coupled with the continuous growth of the construction industry in South America, is driving the demand for hardware and building materials in DIY and hardware stores.

Methodology

Data coverage:

Data encompasses B2C enterprises. Figures are segmented by product type and consist of the following: Paint, Wallpaper & Supplies, Tools & Machines, Hardware and Building Materials, Lawn & Garden, Heating & Cooling, Bathroom Hardware, and Floor Covering.

Modeling approach / Market size:

Market sizes are determined by a top-down approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use national statistical offices, international institutions, in-house market research, and resources from the Statista platform. Next we use relevant key market indicators and data from country-specific associations such as product value, import value, and export value to determine domestic supply. This data helps us to estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, exponential trend smoothing. The main drivers are turnover indices, GDP per capita, and consumer spending per capita.

Additional Notes:

The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.