Market Insights Consumer DIY & Hardware Store

Lawn & Garden - Portugal

Portugal

Portugal's Lawn & Garden market is projected to generate a revenue of €0.52bn in 2024.
The market is anticipated to experience an annual growth rate of 1.49% (CAGR 2024-2029).
Comparatively, in the United States generates the highest revenue globally, reaching €123bn in 2024.
When considering the per capita figures, Portugal's per-person revenue for the Lawn & Garden market is estimated to be €50.60 in 2024.
Portugal's lawn and garden market is experiencing a surge in demand for drought-resistant plants due to the country's Mediterranean climate.

Key regions: Germany, Nigeria, Brazil, India, China

Mercado

Región

Comparación de regiones

Moneda

Analyst Opinion

In Portugal, the Lawn & Garden market in the DIY & Hardware Store industry has seen minimal growth due to factors such as low consumer interest and limited availability of online services. Despite this, digital technologies and increased health awareness are driving growth globally.

Customer preferences: In recent years, there has been a growing interest in sustainable and eco-friendly gardening practices among consumers in Portugal. This trend is driven by a greater awareness of environmental issues and a desire to reduce one's carbon footprint. As a result, there has been an increase in demand for organic and biodegradable gardening products, as well as a rise in the popularity of alternative gardening methods such as vertical gardening and permaculture. Additionally, there is a growing preference for locally-sourced plants and seeds, as consumers prioritize supporting small businesses and reducing the carbon emissions associated with importing products from abroad.

Trends in the market: In Portugal, the Lawn & Garden Market within the DIY & Hardware Store Market has seen a rise in the use of smart gardening technology. This includes the use of apps and devices that can monitor soil moisture, temperature, and plant health, providing users with real-time data and recommendations for optimal care. This trend has significant implications for industry stakeholders, as it allows for more efficient and sustainable gardening practices. Additionally, there is a growing demand for eco-friendly and organic gardening products, reflecting a larger trend towards environmentally conscious consumerism. This presents opportunities for businesses to cater to this niche market and differentiate themselves from competitors. Overall, the trajectory of these trends points towards a more technologically advanced and eco-friendly Lawn & Garden Market in Portugal, providing both challenges and opportunities for industry stakeholders.

Local special circumstances: In Portugal, the Lawn & Garden Market within the DIY & Hardware Store Market is influenced by the country's mild climate and strong gardening culture. Home gardens are common, and there is a high demand for gardening tools and materials. Additionally, there are strict regulations on the use and sale of pesticides and fertilizers, which impacts the availability of certain products in the market. These factors contribute to a unique market dynamic, with a strong emphasis on eco-friendly and sustainable gardening practices in Portugal.

Underlying macroeconomic factors: The growth of the Lawn & Garden market within the DIY & Hardware Store Market is heavily influenced by macroeconomic factors such as consumer confidence, disposable income, and housing market trends. Countries with strong economic growth and stable housing markets are experiencing higher demand for lawn and garden products, while regions with economic challenges and stagnant housing markets may see a decline in market performance. Additionally, government policies and regulations related to environmental sustainability and residential landscaping can also impact the market, as they may encourage or restrict the use of certain lawn and garden products. Furthermore, global economic trends such as trade policies and tariffs can also affect the availability and pricing of raw materials used in the production of lawn and garden products, thus influencing market performance.

Methodology

Data coverage:

Data encompasses B2C enterprises. Figures are segmented by product type and consist of the following: Paint, Wallpaper & Supplies, Tools & Machines, Hardware and Building Materials, Lawn & Garden, Heating & Cooling, Bathroom Hardware, and Floor Covering.

Modeling approach / Market size:

Market sizes are determined by a top-down approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use national statistical offices, international institutions, in-house market research, and resources from the Statista platform. Next we use relevant key market indicators and data from country-specific associations such as product value, import value, and export value to determine domestic supply. This data helps us to estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, exponential trend smoothing. The main drivers are turnover indices, GDP per capita, and consumer spending per capita.

Additional Notes:

The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.