Market Insights Consumer DIY & Hardware Store

Paint, Wallpaper & Supplies - Portugal

Portugal

In Portugal, the revenue generated in the Paint, Wallpaper & Supplies market in 2024 amounts to €0.36bn.
It is projected that the market will experience an annual growth rate of 2.13% (CAGR 2024-2029).
When compared to other countries worldwide, in the United States leads in terms of revenue, generating €47,830m in 2024.
In Portugal, the per person revenue in this market segment is estimated to be €35.18 in 2024.
The demand for eco-friendly and sustainable paint products is on the rise in Portugal, reflecting the country's commitment to environmental conservation.

Key regions: Japan, Indonesia, Turkey, Germany, Worldwide

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Analyst Opinion

The DIY & Hardware Store Market in Portugal has seen sluggish growth due to several factors including economic downturn, limited consumer spending, and saturation of the market. The Paint, Wallpaper & Supplies Market is facing tough competition and low demand, leading to negligible growth. Additionally, the DIY trend and availability of alternative products are impacting the growth rate in this market.

Customer preferences: The DIY & Hardware Store Market in Portugal has witnessed a growing trend towards sustainable and eco-friendly paint, wallpaper, and supplies. This can be attributed to a rising awareness among consumers about the environmental impact of traditional products, as well as an increased focus on health and wellness. Additionally, there has been a shift towards DIY home improvement projects, as more individuals spend time at home and look for cost-effective solutions. Furthermore, the rise of social media platforms and online tutorials has also influenced consumer preferences, as individuals seek convenient and creative ways to personalize their living spaces.

Trends in the market: In Portugal, the Paint, Wallpaper & Supplies Market within the DIY & Hardware Store Market is experiencing a surge in demand for eco-friendly and sustainable products. Consumers are increasingly conscious of their environmental footprint and are seeking out products that align with their values. This trend is expected to continue as the government places a greater emphasis on sustainability measures. This presents opportunities for industry stakeholders to expand their product offerings and appeal to the growing segment of environmentally conscious consumers. Additionally, there is a growing trend of using technology to enhance the customer experience, such as offering virtual consultations and online shopping. This trend is likely to continue as more consumers seek convenience and safety in their shopping experience.

Local special circumstances: In Portugal, the Paint, Wallpaper & Supplies Market within the DIY & Hardware Store Market is heavily influenced by the country's rich history in craftsmanship and interior design. Traditional Portuguese homes feature hand-painted tiles, known as azulejos, which have become an iconic part of the country's culture. This has created a high demand for high-quality paint and wallpaper in order to maintain and preserve these unique designs. Additionally, due to strict environmental regulations, there is a growing demand for eco-friendly and non-toxic paint alternatives in the market. This trend is further compounded by the country's focus on sustainability and green living, making it a key factor in market dynamics.

Underlying macroeconomic factors: The Paint, Wallpaper & Supplies Market within the DIY & Hardware Store Market in Portugal is impacted by macroeconomic factors such as consumer spending, housing market trends, and overall economic growth. As the Portuguese economy continues to recover from the global financial crisis, consumers have more disposable income to spend on home improvement projects. Additionally, the steady increase in housing prices and new home construction has boosted demand for paint and wallpaper products. However, market growth is being hindered by high inflation rates and rising labor costs. Furthermore, the government's efforts to reduce public spending and decrease the budget deficit may affect consumer confidence and limit purchasing power, ultimately influencing the performance of the Paint, Wallpaper & Supplies Market within the DIY & Hardware Store Market in Portugal.

Methodology

Data coverage:

Data encompasses B2C enterprises. Figures are segmented by product type and consist of the following: Paint, Wallpaper & Supplies, Tools & Machines, Hardware and Building Materials, Lawn & Garden, Heating & Cooling, Bathroom Hardware, and Floor Covering.

Modeling approach / Market size:

Market sizes are determined by a top-down approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use national statistical offices, international institutions, in-house market research, and resources from the Statista platform. Next we use relevant key market indicators and data from country-specific associations such as product value, import value, and export value to determine domestic supply. This data helps us to estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, exponential trend smoothing. The main drivers are turnover indices, GDP per capita, and consumer spending per capita.

Additional Notes:

The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.