Market Insights Consumer DIY & Hardware Store

Floor Covering - Portugal

Portugal

In Portugal, the revenue generated in the Floor Covering market in 2024 amounts to €9.98m.
It is projected that the market will experience an annual growth rate of 3.09% between 2024 and 2029 (CAGR 2024-2029).
When compared globally, in the United States leads the market with a revenue of €5,554m in 2024.
Taking into account the total population, per person revenues amount to €9.98m in 2024.
The Portuguese floor covering market is experiencing a surge in demand for traditional ceramic tiles due to their historical significance and cultural appeal.

Key regions: India, Turkey, China, Japan, Indonesia

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Analyst Opinion

The Floor Covering Market in Portugal nan has seen minimal growth, influenced by factors such as slow adoption of digital technologies, limited consumer awareness of health benefits, and low accessibility of online health services.

Customer preferences: As DIY and home improvement trends continue to grow in Portugal, consumers are increasingly gravitating towards eco-friendly and sustainable flooring options. This is driven by a growing awareness of environmental issues and a desire to reduce one's carbon footprint. Additionally, with a rising number of households opting for a minimalist lifestyle, there is a growing preference for sleek and easy-to-maintain floor coverings, such as laminate and vinyl, over traditional options like hardwood. This aligns with the general trend of simplification and convenience in modern lifestyles.

Trends in the market: In Portugal, there is a growing trend within the Floor Covering Market in DIY & Hardware Store Market of eco-friendly and sustainable flooring options. As consumers become more environmentally conscious, they are seeking out products made from renewable materials such as bamboo, cork, and reclaimed wood. This trend is expected to continue as consumers prioritize sustainability in their purchasing decisions. This has significant implications for industry stakeholders, as they will need to adapt their product offerings and marketing strategies to meet this demand for eco-friendly options.

Local special circumstances: In Portugal, the Floor Covering Market within the DIY & Hardware Store Market is heavily influenced by the country's geographic location and strong cultural preference for home improvement. This has led to a high demand for flooring materials that are durable and weather-resistant, particularly in coastal areas. Furthermore, strict regulatory standards for building materials have resulted in a variety of eco-friendly options being available in the market. These unique factors have shaped the competitive landscape and consumer preferences in Portugal's Floor Covering Market within the DIY & Hardware Store Market.

Underlying macroeconomic factors: The Floor Covering Market within the DIY & Hardware Store Market in Portugal is strongly affected by macroeconomic factors such as the country's overall economic health, government fiscal policies, and global economic trends. For example, a stable economy and favorable fiscal policies can lead to increased consumer spending and investment in home improvement projects, driving demand for floor covering products. On the other hand, economic downturns or restrictive fiscal policies may result in reduced consumer purchasing power and lower demand for floor covering solutions. Additionally, fluctuations in international trade and currency exchange rates can impact the availability and pricing of floor covering materials, further influencing the market performance.

Methodology

Data coverage:

Data encompasses B2C enterprises. Figures are segmented by product type and consist of the following: Paint, Wallpaper & Supplies, Tools & Machines, Hardware and Building Materials, Lawn & Garden, Heating & Cooling, Bathroom Hardware, and Floor Covering.

Modeling approach / Market size:

Market sizes are determined by a top-down approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use national statistical offices, international institutions, in-house market research, and resources from the Statista platform. Next we use relevant key market indicators and data from country-specific associations such as product value, import value, and export value to determine domestic supply. This data helps us to estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, exponential trend smoothing. The main drivers are turnover indices, GDP per capita, and consumer spending per capita.

Additional Notes:

The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.