Market Insights Advertising & Media Sports

Soccer - Chile

Chile

Revenue in the Soccer market is projected to reach €151.30m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 3.58%, resulting in a projected market volume of €180.40m by 2029.
In global comparison, most revenue will be generated in the United Kingdom (€8,991.00m in 2024).
The average revenue per user (ARPU) in the Soccer market is projected to amount to €57.36 in 2024.
In the Soccer market, the number of users is expected to amount to 3.0m users by 2029.
User penetration in the Soccer market will be at 13.4% in 2024.

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Analyst Opinion

The Soccer market in Chile is experiencing minimal growth, impacted by factors such as limited consumer spending, declining interest in traditional media, and high competition in the merchandise and ticket sales sub-markets. However, the use of digital technologies and the increasing health awareness among consumers could potentially drive growth in the long term.

Customer preferences: In recent years, there has been a noticeable increase in consumer demand for interactive and personalized experiences in the Soccer Market within the Sports Market. This has led to the rise of virtual reality and augmented reality technologies being incorporated into soccer games and fan experiences. Additionally, there is a growing emphasis on sustainability and eco-friendliness within the market, with many soccer teams implementing environmentally friendly practices and promoting responsible consumption among fans. These shifts suggest that consumers are increasingly prioritizing innovation and conscious consumption in their interactions with the Soccer Market.

Trends in the market: In Chile, the Soccer Market is experiencing a surge in the adoption of technology and data analytics in player recruitment and performance analysis. This trend is significant as it allows teams to identify top talent and make strategic decisions based on statistical data. Additionally, there is a growing interest among fans for virtual and augmented reality experiences, providing a more immersive and interactive viewing experience. This trend could have implications for industry stakeholders, as it presents new opportunities for revenue generation and fan engagement strategies. Furthermore, it highlights the increasing importance of technology and innovation in the constantly evolving Soccer Market in Chile.

Local special circumstances: In Chile, the Soccer Market holds a special place in the hearts of its people as one of the most popular sports. The games cultural significance can be traced back to the countrys rich history and its close ties to other Spanish-speaking countries in Latin America. These factors have contributed to the immense fan following and deep-rooted passion for soccer in Chile. Additionally, the countrys vast geography, with the Andes mountain range running along its eastern border, gives rise to unique playing conditions that demand a different level of skill and adaptability from players. This, coupled with strong government support and favorable regulatory policies, has created a highly competitive and well-developed soccer industry in Chile.

Underlying macroeconomic factors: The Soccer Market within the Sports Market in Chile is heavily influenced by macroeconomic factors such as consumer spending, economic growth, and government policies. As an emerging market, Chile has a growing economy and an increasing middle class, leading to higher levels of disposable income. This has resulted in a rise in consumer spending on sports and leisure activities, including soccer. Additionally, the Chilean government has implemented policies to support the development of the sports industry, such as subsidies for sports clubs and facilities. These initiatives have contributed to the growth of the Soccer Market in Chile. However, fluctuations in global economic conditions and currency exchange rates can impact the purchasing power of consumers and ultimately affect the performance of the market. As such, it is important for businesses operating in this market to closely monitor and adapt to macroeconomic trends in order to remain competitive.

Methodology

Data coverage:

The data encompasses B2C and B2B revenues. Figures are based on media spending, merchandise spending, and ticket spending. All monetary figures for merchandise and tickets refer to consumer spending on goods or tickets in the respective segment, which can be online and offline.

Modeling approach / Market size:

Market sizes are determined through a combination of bottom-up and top-down approaches, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.