Market Insights Advertising & Media Sports

American Football - Chile

Chile

Revenue in the American Football market is projected to reach €4.20m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 2.10%, resulting in a projected market volume of €4.66m by 2029.
In global comparison, most revenue will be generated in the United States (€23,710.00m in 2024).
The average revenue per user (ARPU) in the American Football market is projected to amount to €7.41 in 2024.
In the American Football market, the number of users is expected to amount to 577.0k users by 2029.
User penetration in the American Football market will be at 2.9% in 2024.

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Región

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Moneda

Analyst Opinion

The American Football market in Chile is experiencing slow growth due to factors such as limited media coverage and low merchandise sales. Additionally, the niche nature of the sport and its relatively small fan base also contribute to the negligible growth rate. The markets growth is further impacted by the high ticket prices and costly equipment, making it less accessible for the average consumer. Despite these challenges, the market continues to be driven by the passion and enthusiasm of dedicated fans and the efforts of organizations to expand its reach.

Customer preferences: As more individuals become health-conscious and prioritize physical activity, the popularity of American football as a sport has grown in Chile. This has led to a parallel rise in demand for high-quality sporting equipment and gear, as well as an increased focus on injury prevention and proper training methods. This trend towards a more holistic approach to sports has also seen a rise in the use of technology, such as wearable devices and fitness tracking apps, to monitor and improve athletic performance. Additionally, with the growing interest in American football, there has been an increase in community-based initiatives promoting the sport and fostering a sense of inclusivity and team camaraderie.

Trends in the market: In Chile, the American football market has seen a rise in popularity, with an increasing number of people participating in the sport. This trend is expected to continue as the Chilean government has recently invested in developing local American football leagues and facilities. In the United States, the growing trend of incorporating advanced analytics and technology in training and gameplay has been observed. This trend has led to more efficient and data-driven strategies, resulting in improved performance on the field. Additionally, the use of social media platforms and digital marketing has helped grow the fanbase and attract sponsors for American football teams. This trend is significant as it allows for greater engagement and consumer reach, potentially leading to increased revenue for industry stakeholders. As for potential implications, this trend is expected to continue evolving and could potentially lead to further advancements in training methods, game strategies, and audience engagement in the American football market.

Local special circumstances: In Chile, the American Football Market has a unique position due to the sports popularity among American expats and immigrants. This has resulted in a niche market with limited local players, with most of the industry dominated by foreign importers and distributors. Additionally, the governments strict regulations on American football gear and equipment have created challenges for local businesses, leading to a reliance on international suppliers. This has also made it difficult for the market to grow, despite the growing interest in the sport among Chileans.

Underlying macroeconomic factors: In Chile, the growth of the American Football Market within the Sports Market is influenced by macroeconomic factors such as government policies, economic stability, and investment in sports infrastructure. Countries that prioritize and invest in sports as part of their national identity and tourism strategy tend to have a stronger market for American football, with a larger fan base and higher revenues. Additionally, global economic trends, such as the growing popularity of American football in other countries, can also have a significant impact on the growth of the market in Chile.

Methodology

Data coverage:

The data encompasses B2C and B2B revenues. Figures are based on media spending, merchandise spending, and ticket spending. All monetary figures for merchandise and tickets refer to consumer spending on goods or tickets in the respective segment, which can be online and offline.

Modeling approach / Market size:

Market sizes are determined through a combination of bottom-up and top-down approaches, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.