Market Insights Advertising & Media Sports American Football

American Football Merchandise - Chile

Chile

Revenue in the American Football Merchandise market is projected to reach €1.24m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 4.56%, resulting in a projected market volume of €1.55m by 2029.
In global comparison, most revenue will be generated in the United States (€6,213.00m in 2024).
The average revenue per user (ARPU) in the American Football Merchandise market is projected to amount to €7.00 in 2024.
In the American Football Merchandise market, the number of users is expected to amount to 221.8k users by 2029.
User penetration in the American Football Merchandise market will be at 0.9% in 2024.

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Analyst Opinion

The American Football Merchandise Market is seeing steady growth in Chile, largely due to consumer interest in online shopping and increased awareness of health and fitness. However, the markets growth rate remains minimal, possibly impacted by economic factors and competition with other Sports markets in the country.

Customer preferences: Shift towards e-commerce and customization: With the rise of online shopping, consumers are now able to access a wider range of American football merchandise options. This trend is particularly prevalent in younger generations who value convenience and personalization in their purchasing experience. Additionally, the ability to customize products, such as jerseys with player names and numbers, has become increasingly popular among fans. This shift towards e-commerce and customization is also fueled by the growing use of social media, where consumers can easily find and purchase their favorite teams merchandise.

Trends in the market: In Chile, the American Football Merchandise Market has seen a rise in demand for licensed merchandise as the popularity of American football grows. Similarly, in the United States, there is a trend of incorporating technology into the fan experience, with virtual reality experiences and mobile applications becoming more prevalent. This trend has also reached other regions such as Europe, where interactive fan engagement and digital streaming platforms are on the rise. In the coming years, the American football merchandise market is likely to continue to leverage technology to enhance the fan experience and drive sales.

Local special circumstances: In Chile, the American Football merchandise market is heavily influenced by the countrys strong passion for soccer. This has resulted in a smaller fanbase and lower demand for American Football merchandise. On the other hand, the American Football market in the US is heavily regulated, with strict policies on player safety and equipment. This has led to the development of high-quality and innovative merchandise, catering to the demands of the highly competitive and popular sport. This contrast in regulatory environments has a significant impact on the dynamics and product offerings in the American Football merchandise market of both countries.

Underlying macroeconomic factors: The American Football Merchandise Market of the American Football Market within the Sports Market market is greatly influenced by macroeconomic factors such as consumer spending habits, inflation rates, and exchange rates. In Chile, for example, a growing economy and rising disposable incomes have led to an increase in demand for American football merchandise. In contrast, the American Football Market in the United States is heavily impacted by fiscal policies and economic health, as changes in tax rates and unemployment rates can greatly affect consumer purchasing power and overall market performance. Additionally, fluctuations in global economic trends, such as trade policies and currency values, can also have a significant impact on the American Football Merchandise Market in both Chile and the United States.

Methodology

Data coverage:

The data encompasses B2C revenues. Figures are based on merchandise spending. All monetary figures refer to consumer spending on goods in the respective segment, which can be online and offline.

Modeling approach / Market size:

Market sizes are determined through a combination of bottom-up and top-down approaches, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.