Market Insights Advertising & Media Sports

Baseball - Chile

Chile

Revenue in the Baseball market is projected to reach €2.74m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 0.36%, resulting in a projected market volume of €2.79m by 2029.
In global comparison, most revenue will be generated in the United States (€9,241.00m in 2024).
The average revenue per user (ARPU) in the Baseball market is projected to amount to €3.20 in 2024.
In the Baseball market, the number of users is expected to amount to 845.6k users by 2029.
User penetration in the Baseball market will be at 4.4% in 2024.

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Analyst Opinion

The Baseball market in Chile has seen minimal growth, influenced by various factors such as decreasing interest in traditional sports, declining sponsorships, and competition from other sports. The sub-markets within Baseball, such as merchandise and ticket sales, also contribute to the overall stagnant trend. However, there is potential for growth through innovative digital technologies and efforts to increase health awareness among consumers in the Sports market.

Customer preferences: The demand for online streaming services and virtual game experiences has noticeably increased in the Baseball Market within the Sports Market market in Chile. This trend is influenced by both the growing popularity of digital entertainment and the limitations of in-person events during the pandemic. As a result, sports brands have been leveraging online platforms and social media to engage with their target audience and create a more interactive and personalized experience. This shift towards digital engagement is also driven by convenience and accessibility, as well as the desire for real-time updates and engagement with other fans.

Trends in the market: In Chile, the Baseball Market within the Sports Market is experiencing a surge in fan engagement through social media platforms such as Instagram, Twitter, and Facebook. This trend has allowed teams and players to connect with their fans on a more personal level, creating a stronger sense of community and loyalty. Additionally, there is a growing demand for online streaming services to watch games, making access to the sport more convenient and inclusive. This trend is expected to continue as technology advances, providing opportunities for teams and brands to reach a larger audience globally.

Local special circumstances: In Chile, the Baseball Market is heavily influenced by the countrys strong baseball culture and history. As one of the top three sports in the country, baseball enjoys widespread popularity and has a dedicated fan base. Additionally, the geographical location of Chile, with its mild climate and access to quality outdoor facilities, makes it an ideal market for baseball. Furthermore, the countrys regulations and policies encourage investment in the sport, creating a thriving market for baseball merchandise and events. These unique factors contribute to the growth and success of the Baseball Market in Chile.

Underlying macroeconomic factors: Another macroeconomic factor that impacts the Baseball Market within the Sports Market industry in Chile is consumer spending. As the countrys economy continues to grow, consumers have more disposable income to spend on leisure activities such as attending baseball games. This trend has been further accelerated by the increasing popularity of baseball in Chile, with more people becoming fans and willing to pay for games and merchandise. In addition, as Chiles GDP per capita grows, there is a heightened interest in supporting and investing in the countrys own sports teams, ultimately driving the growth of the Baseball Market within the Sports Market industry. Furthermore, the governments recent initiatives to promote sports and healthy lifestyles among its citizens have also contributed to the growth of the market, as they provide incentives for people to attend and financially support baseball games.

Methodology

Data coverage:

The data encompasses B2C and B2B revenues. Figures are based on media spending, merchandise spending, and ticket spending. All monetary figures for merchandise and tickets refer to consumer spending on goods or tickets in the respective segment, which can be online and offline.

Modeling approach / Market size:

Market sizes are determined through a combination of bottom-up and top-down approaches, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.