Market Insights Advertising & Media Sports

Soccer - Benelux

Benelux

Revenue in the Soccer market is projected to reach €1,603.00m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 2.90%, resulting in a projected market volume of €1,849.00m by 2029.
In global comparison, most revenue will be generated in the United Kingdom (€8,898.00m in 2024).
The average revenue per user (ARPU) in the Soccer market is projected to amount to €183.50 in 2024.
In the Soccer market, the number of users is expected to amount to 7.3m users by 2029.
User penetration in the Soccer market will be at 29.1% in 2024.

Mercado

Región

Comparación de regiones

Moneda

Analyst Opinion

The Soccer market in the Benelux region is experiencing slight growth, with factors such as increasing digital media consumption, rising popularity of merchandise, and surging ticket sales. However, the growth rate is limited by the current economic conditions and competition within the Sports market. Innovative strategies and partnerships with digital platforms may aid in accelerating the growth rate in the coming years.

Customer preferences: With an increasing emphasis on sustainability and ethical consumption, consumers in the Benelux region are prioritizing environmentally-friendly and ethically-sourced soccer gear. This has led to a rise in demand for eco-friendly sportswear and equipment, as well as a shift towards buying from socially responsible brands. Furthermore, the growing popularity of veganism and plant-based diets has led to a rise in demand for sustainable and plant-based performance supplements among soccer players. As a result, companies in the soccer market are adapting to these changing consumer preferences by offering more eco-friendly and ethical options for players and fans alike.

Trends in the market: In Benelux, the Soccer Market within the Sports Market is experiencing a rise in the use of technology, particularly in the areas of analysis and performance tracking. This trend is significant as it allows teams to understand player performance and make informed decisions on training and strategy. It also has implications for industry stakeholders such as coaches, players, and trainers who are embracing digital tools to improve their performance and gain a competitive advantage. Additionally, there is a growing market for sports analytics software and apps, indicating a shift towards data-driven decision making in the soccer industry.

Local special circumstances: In the Benelux region, the Soccer Market within the Sports Market is heavily influenced by the strong fan culture and well-established youth development programs. This has created a thriving market for fan merchandise and training facilities, catering to the ever-growing demand for skilled players. Furthermore, the regions compact size allows for easier travel and participation in cross-border leagues, driving the growth of international tournaments and boosting regional appeal for soccer events.

Underlying macroeconomic factors: The Soccer Market within the Sports Market in the Benelux region is greatly impacted by macroeconomic factors, such as overall economic trends, government policies, and financial indicators. As a highly popular and lucrative sector, changes in the overall economy and policies can significantly affect the performance of the soccer market. For instance, a country with a strong and stable economy is likely to have increased consumer spending power, resulting in higher demand for soccer-related products and services. Additionally, favorable government policies and investments in sports infrastructure can further drive growth in the market. On the other hand, countries facing economic challenges and restrictive policies may experience slower market growth. Furthermore, global economic trends, such as fluctuations in exchange rates and trade policies, can also impact the soccer market, given its international scope and high dependence on imports and exports. Overall, a stable economy with supportive government policies is key to fostering growth in the Soccer Market within the Sports Market in Benelux.

Methodology

Data coverage:

The data encompasses B2C and B2B revenues. Figures are based on media spending, merchandise spending, and ticket spending. All monetary figures for merchandise and tickets refer to consumer spending on goods or tickets in the respective segment, which can be online and offline.

Modeling approach / Market size:

Market sizes are determined through a combination of bottom-up and top-down approaches, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.