Market Insights Advertising & Media Sports

Basketball - Benelux

Benelux

Revenue in the Basketball market is projected to reach €12.36m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of -0.39%, resulting in a projected market volume of €12.12m by 2029.
In global comparison, most revenue will be generated in the United States (€8,751.00m in 2024).
The average revenue per user (ARPU) in the Basketball market is projected to amount to €14.06 in 2024.
In the Basketball market, the number of users is expected to amount to 1.1m users by 2029.
User penetration in the Basketball market will be at 2.9% in 2024.

Mercado

Región

Comparación de regiones

Moneda

Analyst Opinion

Benelux has been experiencing a slow growth rate in the Basketball market, influenced by factors such as a decline in media coverage, decreasing consumer interest in merchandise, and the high costs associated with ticket sales. As a result, the overall market growth remains stagnant, with limited opportunities for growth seen in the near future.

Customer preferences: In the Benelux region, the rapid growth of online retail has significantly impacted the basketball market. With an increasing number of consumers turning to e-commerce, retailers have been forced to adapt and offer more convenient and personalized purchasing experiences. This shift towards online shopping has also prompted retailers and brands to invest in social media and influencer marketing strategies to reach their target audience. Additionally, the rise of subscription-based models and rental services has allowed consumers to try out new products before committing to a purchase, catering to their desire for flexibility and cost-effectiveness.

Trends in the market: In the Benelux region, the Basketball Market within the Sports Market is seeing an increased usage of advanced analytics and data-driven decision making. This trend is driven by the growing demand for performance optimization, player development and injury prevention. It is also facilitating a more strategic approach to team management and player recruitment. With the emergence of cutting-edge technology and data-driven tools, this trend is likely to continue in the near future, providing industry stakeholders with valuable insights and competitive advantages. Moreover, the integration of artificial intelligence and machine learning is expected to further enhance the use of data in the basketball market, revolutionizing the way the game is played and managed. The implications of this trend for industry stakeholders include improved player performance, reduced risk of injuries and increased revenue generation.

Local special circumstances: In the Benelux region, basketball is not as popular as football or cycling, which are deeply ingrained in the culture. However, the Netherlands stands out as a unique market for basketball due to its tall and athletic population, contributing to the development of talented players. In Belgium, the rise of urban streetball and the presence of major international tournaments have helped boost the sports popularity. Additionally, both countries have a strong tradition of indoor sports, creating a suitable environment for basketball to thrive.

Underlying macroeconomic factors: The Basketball Market within the Sports Market in Benelux is strongly influenced by macroeconomic factors such as economic stability, consumer spending power, and government policies. The overall economic health of the region, as well as the global economic climate, play a critical role in shaping the performance of the market. Additionally, fiscal policies and investment in sports infrastructure by governments can significantly impact the growth of the basketball market. With factors like rising disposable incomes and increasing popularity of basketball across the region, the market is expected to witness sustained growth in the coming years.

Methodology

Data coverage:

The data encompasses B2C and B2B revenues. Figures are based on media spending, merchandise spending, and ticket spending. All monetary figures for merchandise and tickets refer to consumer spending on goods or tickets in the respective segment, which can be online and offline.

Modeling approach / Market size:

Market sizes are determined through a combination of bottom-up and top-down approaches, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.