Sports - Benelux

Benelux

Revenue in the Sports market is projected to reach €1,626.00m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 2.87%, resulting in a projected market volume of €1,873.00m by 2029.
In global comparison, most revenue will be generated in the United States (€45,660.00m in 2024).
The average revenue per user (ARPU) in the Sports market is projected to amount to €136.00 in 2024.

Mercado

Región

Comparación de regiones

Moneda

Analyst Opinion

The Sports market in Benelux has seen moderate growth in recent years. Factors such as the growing interest in digital technologies, increasing health awareness among consumers, and the convenience of online services may impact this market. The sub-markets of Soccer, American Football, Basketball, Baseball, and Cricket all play a role in shaping the overall market. Other factors such as economic challenges, limited infrastructure, and shifting consumer preferences may also be influencing the slow growth rate.

Customer preferences: The rise of e-sports and competitive gaming has led to a surge in demand for gaming gear and peripherals, such as high-performance computers, keyboards, and mice. This trend is driven by the increasing popularity of e-gaming events and competitions, as well as the growing number of gamers and spectators in the Benelux region. Additionally, with the rise of digital platforms and streaming services, more consumers are turning to online gaming as a form of entertainment and social connection. This shift towards digital consumption and engagement in the Sports market is expected to continue as technology continues to evolve.

Trends in the market: In Benelux, the Sports Market industry is experiencing a rise in the use of data and analytics to enhance performance and optimize player strategies. This trend is driven by the growing demand for data-driven decision making in sports management and the increasing availability of advanced technologies such as artificial intelligence and machine learning. Furthermore, there is a significant shift towards personalized fan experiences, spurred by digital platforms and social media. This trend is set to further evolve, with potential implications for industry stakeholders including teams, players, and sponsors, as they adapt to changing fan expectations and the need for data-informed strategies.

Local special circumstances: In the Benelux region, the Sports Market is heavily influenced by the cultural emphasis on cycling. The Netherlands, in particular, is known for its biking culture and has a high percentage of its population participating in recreational and professional cycling. This has led to a thriving market for sports gear and equipment, especially for cycling. Additionally, the governments focus on promoting a healthy and active lifestyle through various initiatives has further bolstered the growth of the Sports Market in the Benelux region. In comparison, neighboring countries such as Germany and France have a lesser emphasis on cycling, resulting in a different market landscape for sports-related products and services.

Underlying macroeconomic factors: The Sports Market in Benelux is heavily influenced by macroeconomic factors such as consumer spending habits, overall economic growth, and government policies. The regions strong economic performance has led to increased disposable incomes, resulting in higher consumer spending on sports-related products and services. Additionally, favorable tax policies and government support for the sports industry have fueled growth and innovation in the market. Moreover, the rising health and fitness awareness among the population, in line with global trends, has further boosted the demand for sports products and services in the region.

Methodology

Data coverage:

The data encompasses B2C and B2B revenues. Figures are based on media spending, merchandise spending, and ticket spending. All monetary figures for merchandise and tickets refer to consumer spending on goods or tickets in the respective segment, which can be online and offline.

Modeling approach / Market size:

Market sizes are determined through a combination of bottom-up and top-down approaches, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.