Market Insights Advertising & Media Media Cinema

Cinema Concessions - Benelux

Benelux

In the Benelux region, revenue in the Cinema Concessions market market is projected to reach €471.50m in 2024.
Revenue is expected to exhibit an annual growth rate (CAGR 2024-2029) of 3.12%, resulting in a projected market volume of €549.70m by 2029.
By 2029, the number of viewers in the Cinema Concessions market market in Benelux is expected to amount to 14.3m users.
User penetration will be 43.4% in 2024 and is anticipated to increase to 46.9% by 2029.
The average revenue per viewer in this market is expected to be €36.12.
In global comparison, the majority of revenue will be generated the United States, which is projected to reach €9,071.00m in 2024.
In the Benelux region, cinema concessions are increasingly prioritizing sustainable and locally sourced products to appeal to environmentally conscious consumers.

Key regions: Germany, Europe, United States, China, United Kingdom

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Analyst Opinion

The Cinema Concessions market in Benelux has been experiencing significant growth in recent years, driven by changing customer preferences and local special circumstances.

Customer preferences: Customers in Benelux have shown a growing interest in premium cinema experiences, leading to an increase in demand for high-quality concessions. They are willing to pay more for a wide range of food and beverage options, including gourmet popcorn, artisanal chocolates, and craft beers. Additionally, there is a growing demand for healthier options such as organic snacks and gluten-free treats. Customers also appreciate the convenience of self-service kiosks and mobile ordering, allowing them to customize their orders and avoid long queues.

Trends in the market: One of the key trends in the Cinema Concessions market in Benelux is the integration of technology. Theater chains are investing in digital menu boards, interactive displays, and mobile apps to enhance the customer experience. This allows customers to easily browse through the available options, place their orders, and even have their concessions delivered to their seats. Furthermore, theaters are partnering with local restaurants and food vendors to offer a wider variety of food choices, catering to different tastes and preferences.

Local special circumstances: The unique cultural and social characteristics of Benelux countries also contribute to the development of the Cinema Concessions market. The region has a strong cinema culture, with a high number of cinema-goers per capita. This creates a favorable environment for theater chains to invest in improving the concessions offerings and overall movie experience. Additionally, the high population density in urban areas makes it easier for theater chains to reach a large customer base and generate higher revenues.

Underlying macroeconomic factors: The strong economic performance of the Benelux countries, including Belgium, the Netherlands, and Luxembourg, has also played a role in the growth of the Cinema Concessions market. The stable economic conditions and increasing disposable income have allowed customers to spend more on entertainment and leisure activities, including going to the movies. Moreover, the high level of urbanization and tourism in the region further contribute to the demand for cinema concessions, as both local residents and visitors seek enjoyable and memorable experiences. In conclusion, the Cinema Concessions market in Benelux is developing rapidly due to changing customer preferences, the integration of technology, local special circumstances, and favorable macroeconomic factors. The focus on premium experiences, technological advancements, and partnerships with local vendors are driving the growth of this market. As the region continues to enjoy economic stability and a strong cinema culture, the demand for high-quality concessions is expected to further increase in the coming years.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the Cinema market, which comprises revenues from box office, advertsing and concessions. The market includes both consumer and advertising spending. All monetary figures refer to consumer spending on tickets and concessions. This spending factors in discounts, margins, and taxes.

Modeling approach / market size:

The market size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as various macroeconomic indicators, historical developments, current trends, and reported performance indicators of key market players. In particular, we consider average prices and annual purchase frequencies.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.