Market Insights Advertising & Media Media Cinema

Cinema Concessions - China

China

In China, revenue in the Cinema Concessions market market is projected to reach €5.59bn in 2024.
Revenue in this market is expected to show an annual growth rate (CAGR 2024-2029) of 4.09%, resulting in a projected market volume of €6.83bn by 2029.
By 2029, the number of viewers in the Cinema Concessions market market in China is anticipated to amount to 200.7m users.
User penetration in this market will be 12.5% in 2024 and is expected to increase to 14.1% by 2029.
The average revenue per viewer in China is expected to amount to €31.29.
In global comparison, the highest revenue in the Cinema Concessions market market will be generated the United States, with an estimated €9,166.00m in 2024.
In China, cinema concessions are increasingly embracing diverse culinary offerings, reflecting a shift towards enhancing the overall movie-going experience.

Key regions: Germany, Europe, United States, China, United Kingdom

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Analyst Opinion

The Cinema Concessions market in China is experiencing significant growth and development.

Customer preferences: Chinese consumers have shown a growing interest in the cinema experience, and this has led to an increase in demand for cinema concessions. Moviegoers in China are increasingly looking for a complete entertainment package when they visit the cinema, and concessions play a key role in enhancing their overall experience. Customers prefer a wide range of food and beverage options, including popcorn, soft drinks, hot dogs, and nachos. They also appreciate the convenience of being able to purchase these items directly at the cinema, rather than having to bring their own snacks.

Trends in the market: One of the key trends in the cinema concessions market in China is the introduction of more premium and gourmet options. Cinemas are expanding their concessions menus to include higher-end food and beverage choices, such as gourmet popcorn flavors, artisanal chocolates, and craft beers. This trend is driven by the desire to cater to the growing middle-class population in China, who are willing to pay more for a premium cinema experience. Additionally, cinemas are also offering healthier options, such as fresh fruit and vegetable snacks, to cater to the increasing health-consciousness among Chinese consumers.

Local special circumstances: China has a unique cinema culture, with a large population of moviegoers who are passionate about films. This has created a favorable environment for the growth of the cinema concessions market. Cinemas in China are often located in shopping malls or entertainment complexes, which further contributes to the demand for concessions. Chinese consumers enjoy the convenience of being able to shop, dine, and watch a movie all in one place. This has led to the development of integrated entertainment destinations, where cinema concessions play a crucial role in attracting customers and enhancing their overall experience.

Underlying macroeconomic factors: The growth of the cinema concessions market in China is also influenced by underlying macroeconomic factors. China's economy has been growing steadily over the past few decades, leading to an increase in disposable income and a rising middle class. As a result, more Chinese consumers are able to afford cinema tickets and are willing to spend on concessions as well. Additionally, the rapid urbanization and modernization of China have also contributed to the growth of the cinema industry. As more cities are developed and more cinemas are built, the demand for concessions is expected to continue to rise. In conclusion, the Cinema Concessions market in China is experiencing significant growth and development due to customer preferences for a complete entertainment package, the introduction of more premium and gourmet options, the unique cinema culture in China, and underlying macroeconomic factors such as rising disposable income and urbanization.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the Cinema market, which comprises revenues from box office, advertsing and concessions. The market includes both consumer and advertising spending. All monetary figures refer to consumer spending on tickets and concessions. This spending factors in discounts, margins, and taxes.

Modeling approach / market size:

The market size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as various macroeconomic indicators, historical developments, current trends, and reported performance indicators of key market players. In particular, we consider average prices and annual purchase frequencies.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.