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Gaming Hardware - China

China

In China, revenue in the Gaming Hardware market market is projected to reach €30.88bn in 2024.
Revenue in this market is expected to show an annual growth rate (CAGR 2024-2029) of 9.87%, resulting in a projected market volume of €49.44bn by 2029.
The number of users in the Gaming Hardware market market China is expected to amount to 54.3m users by 2029.
User penetration China will be 3.2% in 2024 and is expected to hit 3.8% by 2029.
The average revenue per user (ARPU) in this market is expected to amount to €678.60.
In a global context, most revenue in the Gaming Hardware market market will be generated China, with a figure of €30.88bn in 2024.
In China, the gaming hardware market is witnessing a surge in demand for high-performance components, driven by the growing popularity of esports and mobile gaming.

Key regions: Germany, United Kingdom, China, United States, Japan

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Analyst Opinion

The Gaming Hardware market in China has experienced significant growth in recent years, driven by customer preferences for high-quality gaming products, technological advancements, and the increasing popularity of esports. Customer preferences in the Chinese gaming hardware market have shifted towards more advanced and sophisticated products. Gamers in China are increasingly seeking high-performance gaming hardware that can provide them with a competitive edge. This includes gaming laptops and desktops with powerful processors, graphics cards, and high refresh rate displays. Additionally, there is a growing demand for gaming peripherals such as gaming mice, keyboards, and headsets that offer enhanced precision and comfort. One of the key trends in the Chinese gaming hardware market is the rise of esports. Esports has gained immense popularity in China, with a large and dedicated fan base. This has led to an increased demand for gaming hardware that can support competitive gaming. Professional gamers and esports enthusiasts are willing to invest in high-end gaming hardware to improve their gaming performance. As a result, gaming hardware manufacturers are focusing on developing products specifically tailored for esports, such as gaming monitors with fast response times and low input lag. Another trend in the Chinese gaming hardware market is the growing adoption of virtual reality (VR) gaming. VR gaming provides a more immersive and realistic gaming experience, and it has gained traction among Chinese gamers. This has led to an increased demand for VR gaming hardware, including VR headsets and motion controllers. Gaming hardware manufacturers are investing in the development of VR gaming products to cater to this emerging market segment. In addition to customer preferences, there are also local special circumstances that have contributed to the growth of the gaming hardware market in China. The Chinese government has recognized the economic potential of the gaming industry and has implemented supportive policies to foster its growth. This includes providing incentives for domestic gaming hardware manufacturers and promoting the development of esports. These initiatives have created a favorable environment for the gaming hardware market to thrive in China. Underlying macroeconomic factors have also played a role in the development of the gaming hardware market in China. The country has experienced rapid economic growth, which has led to an increase in disposable income and consumer spending. As a result, more Chinese consumers are able to afford gaming hardware and are willing to invest in high-quality products. Additionally, the widespread availability of high-speed internet and the growing smartphone penetration rate have made gaming more accessible to a larger population, further driving the demand for gaming hardware. Overall, the Gaming Hardware market in China has witnessed significant growth due to customer preferences for high-performance products, the rise of esports, the adoption of VR gaming, local special circumstances, and underlying macroeconomic factors. As the gaming industry continues to evolve and new technologies emerge, the Chinese gaming hardware market is expected to continue its growth trajectory.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the Gaming Hardware market, which includes various types of gaming devices such as consoles, gaming PCs and laptops, and peripherals. This market covers both online and offline sales of gaming hardware. All monetary figures refer to consumer spending on these hardware products and accessories. This spending considers any discounts, margins, and taxes.

Modeling approach / Market size:

The market size is determined through a comprehensive approach. We utilize data from annual financial reports of leading companies, industry associations, third-party studies and reports, primary research surveys (e.g., Consumer Insights), and performance metrics (e.g., user adoption rates, price points, usage patterns) to analyze the markets. To estimate the segment size for each country, we consider relevant key market indicators and data from country-specific industry associations. This includes macroeconomic indicators, historical trends, current market dynamics, and reported performance metrics of key industry players. Factors like average prices and purchase frequencies are considered.

Forecasts:

We apply diverse forecasting techniques tailored to the behavior of the specific market. For instance, methods like trend smoothing and adoption curve analysis are well-suited for forecasting trends in gaming hardware, considering the evolving nature of technology adoption. The main drivers influencing forecasts include economic indicators such as GDP per capita, consumer spending per capita, and technological advancements like 5G coverage.

Additional notes:

The data is modeled using current exchange rates. The market is updated biannually to reflect any changes in market dynamics. The impact of external factors, such as the COVID-19 pandemic, is considered at the country-specific level. The text incorporates current exchange rates in its modeling. Additionally, any impacts from events like the Russia-Ukraine war or significant industry developments are considered on a country-specific basis. The market information is refreshed twice a year. In some instances, updates are made on an ad hoc basis, such as when new pertinent data is released or substantial shifts within the market impact projected trends. Consumer Insights data is reweighted to ensure representativeness.