Market Insights Advertising & Media Media

Games - Benelux

Benelux

In the Benelux region, revenue in the Games market is projected to reach €4,682.00m in 2024.
Revenue is expected to exhibit an annual growth rate (CAGR 2024-2029) of 7.26%, which will result in a projected market volume of €6,648.00m by 2029.
In a global context, the majority of revenue will be generated United States, with figures reaching €117,600.00m in 2024.
Within the Games market in Benelux, the number of users is expected to amount to 12.5m users by 2029.
User penetration in the region will be 36.2% in 2024, and it is anticipated to increase to 41.1% by 2029.
The average revenue per user (ARPU) in Benelux is expected to amount to [arpu_firstmarket_yeartoday].
In the Benelux region, the Games in the Media market is increasingly emphasizing immersive experiences, reflecting a growing consumer demand for interactive storytelling.

Key regions: United Kingdom, Germany, India, United States, South Korea

Mercado

Región

Comparación de regiones

Moneda

Analyst Opinion

The Games market in Benelux has been experiencing steady growth in recent years, driven by changing customer preferences and local special circumstances. Customer preferences in the Games market in Benelux have shifted towards digital and mobile gaming, with an increasing number of consumers opting for online gaming platforms and mobile apps. This trend can be attributed to the convenience and accessibility of digital gaming, as well as the growing popularity of smartphones and tablets. Additionally, there is a growing demand for multiplayer and social gaming experiences, as consumers seek to connect and interact with friends and other players online. Trends in the market indicate a rise in the popularity of esports and competitive gaming in Benelux. Esports tournaments and events are attracting a large and dedicated fan base, with professional players and teams gaining recognition and sponsorship deals. This trend is driven by the rise of streaming platforms such as Twitch, which allow fans to watch and engage with their favorite esports players in real-time. The increasing popularity of esports is also contributing to the growth of gaming communities and the development of professional gaming leagues in Benelux. Local special circumstances in Benelux, such as the presence of major gaming companies and the availability of government support, have further fueled the growth of the Games market. Benelux is home to several renowned game development studios and publishers, attracting talent and investment from both domestic and international sources. The government has also recognized the economic potential of the Games industry and has implemented supportive policies and incentives to foster its growth. This includes funding programs for game development projects and initiatives to promote digital innovation in the sector. Underlying macroeconomic factors, such as the overall economic stability and high disposable income in Benelux, have also contributed to the growth of the Games market. The region has a strong purchasing power and a high level of digital infrastructure, making it an attractive market for gaming companies. Additionally, the cultural affinity for gaming and technology in Benelux has created a favorable environment for the industry to thrive. Overall, the Games market in Benelux is experiencing growth due to changing customer preferences towards digital and mobile gaming, the rise of esports and competitive gaming, local special circumstances such as the presence of major gaming companies and government support, and underlying macroeconomic factors such as economic stability and high disposable income. This positive trajectory is expected to continue in the coming years, with the Games market playing an increasingly important role in the region's economy.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the Games market, which is divided into Physically Sold Video Games and Digital Video Games. Physically Sold Video Games comprises revenues associated with in-person purchases of video games in retail stores. All monetary figures refer to consumer spending on digital goods or subscriptions in the respective market. This spending factors in discounts, margins, and taxes.

Modeling approach / market size:

The market size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as various macroeconomic indicators, historical developments, current trends, and reported performance indicators of key market players. In particular, we consider average prices and annual purchase frequencies.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.