Market Insights Advertising & Media Media TV & Video

Traditional TV & Home Video - Benelux

Benelux

In the Benelux region, revenue in the Traditional TV & Home Video market market is projected to reach €4.18bn in 2024.
Revenue is anticipated to exhibit an annual growth rate (CAGR 2024-2029) of -1.23%, leading to a projected market volume of €3.93bn by 2029.
The average revenue per user (ARPU) is expected to be €197.80.
In a global context, the majority of revenue will be generated the United States, which is projected to reach €134.50bn in 2024.
The number of TV Viewers in the Benelux region is expected to amount to 21.4m users by 2029.
User penetration in the Traditional TV & Home Video market market is projected to be at 70.3% in 2024.
Furthermore, the average revenue per TV user (ARPU) in the Traditional TV & Home Video market market in the Benelux region is expected to reach €197.80 in 2024.
In the Benelux region, the traditional TV and home video market is experiencing a notable decline as digital streaming platforms increasingly dominate viewer preferences.

Key regions: Asia, United Kingdom, China, Germany, Japan

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Analyst Opinion

The Traditional TV & Home Video market in Benelux has been experiencing significant changes and developments in recent years. Customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors have all contributed to these changes. Customer preferences in the Traditional TV & Home Video market in Benelux have been shifting towards digital streaming platforms. With the increasing availability of high-speed internet and the convenience of on-demand content, consumers are opting for streaming services over traditional television and home video formats. This shift is driven by the desire for personalized content, the ability to watch shows and movies at any time, and the cost-effectiveness of streaming subscriptions. Trends in the market reflect this shift towards digital streaming. Streaming platforms such as Netflix, Amazon Prime Video, and Disney+ have gained significant popularity in Benelux. These platforms offer a wide range of content, including original series and movies, catering to diverse audience preferences. The rise of these streaming services has led to a decline in the sales of physical DVDs and Blu-rays, as well as a decrease in traditional television viewership. Local special circumstances in Benelux have also contributed to the development of the Traditional TV & Home Video market. The region has a high level of internet penetration and a tech-savvy population, making it conducive to the adoption of digital streaming platforms. Additionally, the multilingual nature of the Benelux countries (Belgium, Netherlands, and Luxembourg) has created a demand for localized content on streaming platforms, further driving their popularity. Underlying macroeconomic factors have played a role in the development of the Traditional TV & Home Video market in Benelux. The strong economic growth in the region has increased disposable income levels, allowing consumers to invest in streaming subscriptions and high-quality home entertainment systems. Furthermore, the COVID-19 pandemic has accelerated the shift towards digital streaming, as people spent more time at home and sought entertainment options that could be accessed remotely. In conclusion, the Traditional TV & Home Video market in Benelux is evolving due to changing customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors. The rise of digital streaming platforms, driven by the desire for personalized content and convenience, has led to a decline in traditional television and home video formats. The region's high internet penetration, tech-savvy population, and multilingual nature have further contributed to the popularity of streaming services. Strong economic growth and the impact of the COVID-19 pandemic have also played a role in shaping the market.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on Traditional TV & Home Video and OTT (over-the-top) Services. All monetary figures refer to consumer spending on digital goods or subscriptions in the respective segment. This spending factors in discounts, margins, and taxes.

Modeling approach / Segment size:

The segment size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, number of internet users, and internet consumption.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant segment. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.