Market Insights Mobility Travel & Tourism

Camping - Germany

Germany

Germany's Camping market is expected to reach a revenue of €0.53bn by 2024, with a projected market volume of €0.60bn by 2028, showing an annual growth rate (CAGR 2024-2028) of 3.15%.
The number of users is expected to reach 4.32m users by 2028, with a user penetration of 4.6% in 2024, which is expected to increase to 5.2% by 2028.
The average revenue per user (ARPU) is projected to be €138.10.
By 2028, online sales are expected to generate 47% of total revenue in the Camping market.
In a global comparison, United States is anticipated to generate the highest revenue of €21,280m in 2024.
Germany's camping market is experiencing a rise in demand for eco-friendly and sustainable camping options.

Key regions: Vietnam, India, Germany, Saudi Arabia, United Kingdom

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Analyst Opinion

The Camping market in Germany has been experiencing a significant growth in recent years, with a surge in popularity among both locals and tourists.

Customer preferences: Camping enthusiasts in Germany are increasingly seeking unique and immersive experiences in nature. They are drawn to camping not only for its cost-effectiveness but also for the opportunity to disconnect from technology and reconnect with the natural environment. Many campers in Germany prefer eco-friendly and sustainable camping options, aligning with the global trend towards responsible tourism.

Trends in the market: One notable trend in the German camping market is the rising popularity of glamping, which combines the experience of camping with luxury amenities. This trend caters to campers looking for a more comfortable and upscale outdoor experience. Additionally, there is a growing interest in themed and experiential camping sites, offering activities such as hiking, yoga retreats, or culinary experiences. These trends reflect the evolving preferences of campers in Germany towards more diverse and tailored camping experiences.

Local special circumstances: Germany's diverse landscape, including picturesque forests, lakes, and mountains, provides an ideal setting for camping enthusiasts. The country's well-developed infrastructure and network of campsites make it easily accessible for both domestic and international campers. Moreover, Germany's strict environmental regulations and emphasis on sustainability have led to the emergence of eco-friendly campsites and practices, further attracting environmentally conscious campers.

Underlying macroeconomic factors: The growing popularity of camping in Germany can also be attributed to macroeconomic factors such as an increasing interest in domestic tourism and outdoor activities. The desire to explore local destinations and support the domestic economy has driven more Germans to choose camping as a preferred holiday option. Additionally, the impact of global events, such as the COVID-19 pandemic, has led to a rise in demand for outdoor and socially distanced activities, further boosting the camping market in Germany.

Methodology

Data coverage:

Data refers to enterprises (B2C). Figures are based on camping nights, prices, average length of stay, and camping frequencies.

Modeling approach:

We use industry associations, UNWTO data, the Statista Consumer Insights survey, and pricing data of websites to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as tourism GDP, share of internet users, and demographic data.

Forecasts:

We use a variety of forecasting techniques, depending on the behavior of the market. For the camping market, Holt-Winters forecast, ARIMA, and Bayesian Ridge regression were used. The main drivers are the tourism GDP per capita and the share of internet users.

Additional notes: :

Data is modeled using current exchange rates. The market is updated twice per year in case market dynamics change.