Motorcycles - Germany

Germany

In 2024, Germany's Motorcycles market is projected to reach a revenue of €2.67bn.
This market is expected to experience an annual growth rate (CAGR 2024-2029) of 4.26%, resulting in a projected market volume of €3.29bn by 2029.
The largest segment within this market is On-road Motorcycles, which is expected to have a market volume of €2.10bn in 2024.
By 2029, the unit sales of Motorcycles market in Germany are expected to reach 267.50k motorcyles.
The volume weighted average price of Motorcycles market in 2024 is projected to be €12.00k.
In terms of market share, Other is expected to hold the highest share in the selected region, with a motorcycle unit sales share of 30.1% in 2024.
Additionally, the value market share of Other in Germany is expected to be 30.7% in 2024.
From an international perspective, it is evident that India will generate the most revenue in the Motorcycles market, with €29,780.00m in 2024.
Germany's motorcycle market is seeing a surge in demand for electric bikes, as consumers prioritize sustainability and environmental friendliness.

Key regions: Thailand, Italy, Indonesia, Spain, Germany

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Analyst Opinion

The Motorcycles market in Germany has been experiencing steady growth in recent years, driven by a combination of customer preferences, market trends, local special circumstances, and underlying macroeconomic factors. Customer preferences in the Motorcycles market in Germany have been shifting towards more environmentally friendly and fuel-efficient options. This trend is driven by increasing awareness of the negative impact of traditional gasoline-powered motorcycles on the environment and the desire for more sustainable transportation options. As a result, there has been a growing demand for electric motorcycles and motorcycles with hybrid engines in Germany. In addition to environmental concerns, customers in Germany also prioritize safety and comfort when choosing motorcycles. German consumers value motorcycles that are equipped with advanced safety features such as anti-lock braking systems, traction control, and stability control. They also prefer motorcycles that offer a comfortable riding experience, with features such as adjustable suspension, ergonomic seating, and wind protection. Trends in the Motorcycles market in Germany are also influenced by global and regional market trends. One major trend is the increasing popularity of adventure motorcycles, which are designed for both on-road and off-road use. This trend is driven by the growing interest in adventure tourism and the desire for motorcycles that can handle different terrains and weather conditions. Another trend is the rise of retro motorcycles, which appeal to customers looking for a classic and nostalgic riding experience. Local special circumstances in Germany also play a role in shaping the Motorcycles market. Germany has a well-developed infrastructure for motorcycles, with a vast network of roads and highways that are well-maintained and suitable for motorcycle riding. The country also has a strong culture of motorcycling, with numerous motorcycle clubs and events that attract enthusiasts from all over the country. These factors contribute to a favorable environment for the Motorcycles market in Germany. Underlying macroeconomic factors, such as the overall economic growth and consumer spending power, also impact the Motorcycles market in Germany. When the economy is performing well and consumers have more disposable income, they are more likely to purchase motorcycles. Conversely, during economic downturns, consumers may delay or postpone purchasing decisions, leading to a slowdown in the market. In conclusion, the Motorcycles market in Germany is developing in response to customer preferences for more environmentally friendly and fuel-efficient options, as well as the demand for safety and comfort. Market trends such as the popularity of adventure motorcycles and retro motorcycles also influence the market. Local special circumstances, including Germany's well-developed infrastructure and strong motorcycle culture, contribute to the market's growth. Additionally, underlying macroeconomic factors play a role in shaping the market's development.

Methodology

Data coverage:

Data encompasses B2C enterprises. Figures are based on motorcycle sales and revenue excluding scooters/mopeds under 50cc category.

Modeling approach / Market size:

Market sizes are determined by a Bottom-Up approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use manufacturer websites, national statistics offices, motorcycle associations, motorcycles sales websites. Next we use relevant key market indicators and data from country-specific associations such as GDP per capita, consumer price index, consumer spending, and population. This data helps us to estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, the forecasting is done on a make level for Motorcycles, using a mix of standard approaches, e.g., exponential smoothing, and uses parameters which best fit the historical data. The main drivers are GDP per capita, consumer price index, consumer spending, and population.

Additional Notes:

The market is updated once a year.