Market Insights Mobility Travel & Tourism

Camping - Vietnam

Vietnam

Vietnam's Camping market is projected to generate revenue of €10.24m by 2024, with an expected annual growth rate of 9.49% (CAGR 2024-2029).
This growth will result in a projected market volume of €16.11m by 2029.
The number of users is also expected to increase to 189.10k users by 2029.
In 2024, user penetration is estimated at 0.1% and is expected to reach 0.2% by 2029.
The average revenue per user (ARPU) is expected to be €85.88.
By 2029, 60% of the total revenue will be generated through online sales.
In comparison to other countries, United States is expected to generate the most revenue in the Camping market, with a projected revenue of €23,930m in 2024.
Camping in Vietnam is gaining popularity among locals and international tourists, with an emphasis on eco-friendly and off-the-beaten-path experiences.

Key regions: Singapore, United Kingdom, Indonesia, India, Vietnam

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Analyst Opinion

Over the past few years, the camping market in Vietnam has been experiencing significant growth and development.

Customer preferences: Vietnamese consumers are increasingly drawn to camping as a way to escape the hustle and bustle of city life and reconnect with nature. The younger generation, in particular, is showing a growing interest in outdoor activities and adventure tourism. This shift in consumer preferences is in line with global trends towards sustainable and experiential travel.

Trends in the market: One notable trend in the camping market in Vietnam is the rise of eco-friendly and sustainable camping options. Campsites and outdoor gear companies are increasingly focusing on environmentally-friendly practices to cater to the growing demand for responsible tourism. Additionally, the popularity of glamping (luxury camping) is on the rise in Vietnam, offering consumers a more comfortable and convenient camping experience.

Local special circumstances: Vietnam's diverse landscape, ranging from mountains to beaches, provides ample opportunities for camping enthusiasts. The country's national parks and natural reserves are becoming popular camping destinations, attracting both domestic and international tourists. Furthermore, the Vietnamese government's efforts to promote tourism and improve infrastructure in rural areas are contributing to the growth of the camping market.

Underlying macroeconomic factors: The growing middle class in Vietnam, coupled with increasing disposable incomes, is driving the demand for leisure and recreational activities such as camping. As more Vietnamese have the financial means to invest in outdoor experiences, the camping market is expected to continue its upward trajectory. Additionally, the government's focus on developing the tourism industry as a key economic driver is creating a favorable environment for the camping market to thrive.

Methodology

Data coverage:

Data refers to enterprises (B2C). Figures are based on camping nights, prices, average length of stay, and camping frequencies.

Modeling approach:

We use industry associations, UNWTO data, the Statista Consumer Insights survey, and pricing data of websites to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as tourism GDP, share of internet users, and demographic data.

Forecasts:

We use a variety of forecasting techniques, depending on the behavior of the market. For the camping market, Holt-Winters forecast, ARIMA, and Bayesian Ridge regression were used. The main drivers are the tourism GDP per capita and the share of internet users.

Additional notes: :

Data is modeled using current exchange rates. The market is updated twice per year in case market dynamics change.