Market Insights Mobility Travel & Tourism

Camping - India

India

It is projected that the revenue of the Camping market in India will reach €1.87bn by 2024.
Moreover, the market is expected to grow annually at a rate of 34.67% between 2024 and 2028, leading to a projected market volume of €6.15bn by 2028.
The number of users in this market is expected to reach 57.10m users by 2028.
In 2024, the user penetration rate is expected to be 1.4%, which is expected to increase to 3.8% by 2028.
The average revenue per user (ARPU) is projected to be €94.92.
Additionally, it is expected that 61% of the total revenue in the Camping market will be generated through online sales by 2028.
When compared globally, United States is expected to generate the most revenue in the Camping market, with a projected revenue of €21,280m in 2024.
Camping in India is gaining popularity as an affordable and adventurous way to explore the country's diverse landscapes and cultures.

Key regions: Vietnam, India, Germany, Saudi Arabia, United Kingdom

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Analyst Opinion

The Camping market in India has been experiencing significant growth in recent years, driven by changing consumer preferences and local special circumstances that have created a favorable environment for the industry.

Customer preferences: Customers in India are increasingly seeking outdoor experiences and adventure activities, leading to a growing interest in camping. The younger population, in particular, is looking for unique and immersive experiences, driving the demand for camping trips. Additionally, with an increasing focus on wellness and nature-based activities, camping has become a popular choice for eco-conscious consumers.

Trends in the market: One of the key trends in the camping market in India is the rise of glamping, which combines the experience of camping with luxury amenities. This trend caters to consumers who want to enjoy the outdoors without compromising on comfort. Another trend is the growth of camping festivals and group camping trips, providing social and community-based experiences for campers. Additionally, the market is seeing an increase in the availability of camping gear and accessories, making it easier for individuals to participate in camping activities.

Local special circumstances: India's diverse landscape, ranging from the Himalayan mountains to coastal beaches, provides ample opportunities for camping enthusiasts. The country's rich biodiversity and natural beauty attract both domestic and international campers, contributing to the growth of the camping market. Moreover, the government's focus on promoting tourism and outdoor activities has further boosted the camping industry in India.

Underlying macroeconomic factors: The growing disposable income levels in India have made outdoor recreational activities more accessible to a larger segment of the population. As more people have discretionary income to spend on travel and experiences, the camping market has benefitted from increased consumer spending. Furthermore, the rise of digital platforms and social media has made it easier for camping businesses to reach and engage with customers, driving further growth in the market.

Methodology

Data coverage:

Data refers to enterprises (B2C). Figures are based on camping nights, prices, average length of stay, and camping frequencies.

Modeling approach:

We use industry associations, UNWTO data, the Statista Consumer Insights survey, and pricing data of websites to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as tourism GDP, share of internet users, and demographic data.

Forecasts:

We use a variety of forecasting techniques, depending on the behavior of the market. For the camping market, Holt-Winters forecast, ARIMA, and Bayesian Ridge regression were used. The main drivers are the tourism GDP per capita and the share of internet users.

Additional notes: :

Data is modeled using current exchange rates. The market is updated twice per year in case market dynamics change.