Market Insights Mobility Travel & Tourism

Camping - Americas

Americas

By 2024, the Camping market in Americas is anticipated to generate a revenue of €22.06bn.
Furthermore, the revenue is projected to witness an annual growth rate (CAGR 2024-2028) of 2.57%, resulting in a market volume of €24.42bn by 2028.
In the same year, the number of users in the Camping market is expected to reach 72.11m users, with a user penetration of 6.4% in 2024 and an expected increase to 6.9% by 2028.
The anticipated average revenue per user (ARPU) is €0.34k.
It is projected that 60% of the total revenue in the Camping market will be generated through online sales by 2028.
In comparison to other countries, United States is expected to generate the highest revenue of €21,280m in 2024.
The United States is seeing a rise in demand for luxury camping experiences, with glamping sites popping up in popular destinations like Yosemite and Yellowstone National Parks.

Key regions: Vietnam, India, Germany, Saudi Arabia, United Kingdom

Mercado

Región

Comparación de regiones

Moneda

Analyst Opinion

The Camping market in Americas is experiencing a surge in popularity, driven by a growing interest in outdoor activities and a desire for unique travel experiences.

Customer preferences: Customers in the Americas are increasingly seeking eco-friendly and sustainable camping options, leading to a rise in demand for environmentally conscious camping gear and accommodations. Additionally, there is a preference for camping sites that offer a wide range of amenities and activities, catering to both experienced campers and beginners looking for a comfortable outdoor experience.

Trends in the market: In the United States, glamping (luxury camping) is gaining traction among travelers looking for a blend of nature and comfort. This trend has led to the development of high-end camping resorts with luxurious accommodations and gourmet dining options. In Canada, there is a growing interest in backcountry camping and wilderness adventures, driving the demand for lightweight and durable camping equipment. In South America, camping near cultural and historical sites is becoming popular, attracting tourists looking to immerse themselves in the region's rich heritage while enjoying the outdoors.

Local special circumstances: In Brazil, the vast Amazon rainforest offers unique camping opportunities for adventurers seeking an immersive experience in one of the world's most biodiverse regions. Camping regulations in different countries across the Americas vary, with some requiring permits for backcountry camping or restricting camping in certain protected areas. Understanding and adhering to local regulations is essential for campers looking to explore the diverse landscapes of the region.

Underlying macroeconomic factors: The economic stability and growth in the Americas have contributed to an increase in disposable income, allowing more people to invest in outdoor recreational activities like camping. The rise of social media and influencer culture has also played a role in promoting camping as a trendy and desirable travel option, further fueling the market growth in the region. Additionally, the COVID-19 pandemic has led to a surge in domestic tourism, with many travelers opting for camping as a safe and socially distant vacation choice.

Methodology

Data coverage:

Data refers to enterprises (B2C). Figures are based on camping nights, prices, average length of stay, and camping frequencies.

Modeling approach:

We use industry associations, UNWTO data, the Statista Consumer Insights survey, and pricing data of websites to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as tourism GDP, share of internet users, and demographic data.

Forecasts:

We use a variety of forecasting techniques, depending on the behavior of the market. For the camping market, Holt-Winters forecast, ARIMA, and Bayesian Ridge regression were used. The main drivers are the tourism GDP per capita and the share of internet users.

Additional notes: :

Data is modeled using current exchange rates. The market is updated twice per year in case market dynamics change.