Motorcycles - Americas

Americas

In the Americas, the Motorcycles market is projected to reach a revenue of €23.76bn in 2024.
It is expected to have an annual growth rate (CAGR 2024-2029) of 4.47%, resulting in a projected market volume of €29.57bn by 2029.
The largest segment in this market is On-road Motorcycles, with a projected market volume of €17.52bn in 2024.
The unit sales of Motorcycles market in the Americas are expected to reach 6.45m motorcyles in 2029.
The volume weighted average price of Motorcycles market in this market is expected to be €4.55k in 2024.
In terms of market share, Honda Motorcycles is expected to have the highest share in the Americas, with a motorcycle unit sales share of 33.3% in 2024.
The value market share of Honda Motorcycles in this region is projected to be 30.5% in 2024.
From an international perspective, it is shown that India is expected to generate the most revenue in the Motorcycles market, with €29,470.00m in 2024.
The United States is experiencing a surge in electric motorcycle sales as consumers embrace sustainable transportation options.

Key regions: Thailand, Italy, Indonesia, Spain, Germany

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Analyst Opinion

The Motorcycles market in Americas is experiencing significant growth and development.

Customer preferences: Customers in Americas have shown a strong preference for motorcycles as a mode of transportation. This can be attributed to several factors such as the convenience and cost-effectiveness of motorcycles compared to cars. Motorcycles provide a faster and more agile means of travel, especially in congested urban areas. Additionally, motorcycles are generally more fuel-efficient, making them an attractive option for cost-conscious consumers. Furthermore, motorcycles are often associated with a sense of freedom and adventure, appealing to customers who value these qualities in their mode of transportation.

Trends in the market: One of the key trends in the Motorcycles market in Americas is the increasing demand for electric motorcycles. With growing concerns about environmental sustainability and rising fuel costs, customers are seeking alternative options that are more eco-friendly and economical. Electric motorcycles offer several advantages such as zero emissions, lower maintenance costs, and quieter operation. As a result, manufacturers are investing in the development of electric motorcycles and expanding their product offerings to cater to this emerging trend. Another trend in the market is the rise of premium motorcycles. Customers in Americas are increasingly willing to invest in high-end motorcycles that offer superior performance, advanced features, and stylish designs. This trend can be attributed to the growing disposable income and changing consumer preferences. Manufacturers are capitalizing on this trend by introducing premium models with innovative technologies and appealing aesthetics to cater to the demand for luxury motorcycles.

Local special circumstances: The Motorcycles market in Americas is influenced by several local special circumstances. One such circumstance is the diverse geography and climate in the region. The Americas encompass a wide range of terrains and weather conditions, ranging from urban cities to rural areas and from hot deserts to cold mountains. This diversity creates a demand for motorcycles that are adaptable to different environments. Manufacturers are addressing this demand by offering a variety of motorcycles designed for specific purposes such as off-roading, touring, and commuting.

Underlying macroeconomic factors: The development of the Motorcycles market in Americas is also influenced by underlying macroeconomic factors. The region has experienced steady economic growth in recent years, leading to an increase in disposable income and consumer spending. This has resulted in a higher purchasing power among customers, enabling them to afford motorcycles as a means of transportation or leisure. Additionally, favorable government policies and regulations, such as tax incentives and subsidies for electric vehicles, have further stimulated the market growth. In conclusion, the Motorcycles market in Americas is witnessing growth and development driven by customer preferences for convenience, cost-effectiveness, and a sense of freedom. The market is characterized by the increasing demand for electric motorcycles and premium models. Local special circumstances such as diverse geography and climate play a role in shaping the market trends. Furthermore, underlying macroeconomic factors such as economic growth and government policies contribute to the market's expansion.

Methodology

Data coverage:

Data encompasses B2C enterprises. Figures are based on motorcycle sales and revenue excluding scooters/mopeds under 50cc category.

Modeling approach / Market size:

Market sizes are determined by a Bottom-Up approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use manufacturer websites, national statistics offices, motorcycle associations, motorcycles sales websites. Next we use relevant key market indicators and data from country-specific associations such as GDP per capita, consumer price index, consumer spending, and population. This data helps us to estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, the forecasting is done on a make level for Motorcycles, using a mix of standard approaches, e.g., exponential smoothing, and uses parameters which best fit the historical data. The main drivers are GDP per capita, consumer price index, consumer spending, and population.

Additional Notes:

The market is updated once a year.