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Ride-hailing - Spain

Spain

Spain is projected to see a rise in revenue in the Ride-hailing market, with a projection of €0.73bn in 2024.
This sector is expected to have a Compound Annual Growth Rate (CAGR 2024-2028) of 3.57%, resulting in a predicted market volume of €0.84bn by 2028.
By this time, the number of users in this market is expected to reach 13.37m users.
The user penetration rate is projected to increase from 25.1% in 2024 to 28.3% by 2028.
The Average Revenue Per User (ARPU) is expected to be €61.06.
The Ride-hailing market is an online-only market.
In comparison to other countries, China is predicted to generate the most revenue of €57,850m in 2024.
Spain's Ride-hailing market is dominated by Uber and Cabify, but the recent regulation requiring pre-booking is causing disruption.

Key regions: Malaysia, Thailand, United States, Indonesia, South America

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Analyst Opinion

The Ride-hailing market in Spain has experienced significant growth in recent years, driven by changing customer preferences, market trends, and local special circumstances.

Customer preferences: Customers in Spain have increasingly turned to ride-hailing services due to the convenience and flexibility they offer. The ability to request a ride at any time and track its progress in real-time has made ride-hailing a popular choice for both urban and rural residents. Additionally, the availability of various types of vehicles, such as cars, motorcycles, and bicycles, allows customers to choose the option that best suits their needs. Furthermore, the integration of cashless payment methods has made the booking and payment process seamless and hassle-free for customers.

Trends in the market: One of the key trends in the ride-hailing market in Spain is the emergence of electric and hybrid vehicles. With increasing concerns about climate change and environmental sustainability, many ride-hailing companies are transitioning their fleets to electric or hybrid vehicles. This trend is not only driven by customer demand for greener transportation options but also by government regulations and incentives promoting the adoption of electric vehicles. As a result, ride-hailing companies in Spain are investing in electric vehicles to reduce their carbon footprint and attract environmentally-conscious customers. Another trend in the market is the integration of ride-hailing services with public transportation. In an effort to provide seamless and integrated mobility solutions, ride-hailing companies are partnering with public transportation authorities to offer first and last-mile connectivity. This allows customers to easily combine ride-hailing services with buses, trains, and other forms of public transportation, enhancing the overall travel experience. Moreover, this integration helps alleviate congestion and reduce the number of private vehicles on the road, contributing to a more sustainable transportation system.

Local special circumstances: Spain has a well-developed tourism industry, attracting millions of visitors each year. Ride-hailing services have become popular among tourists as they provide a convenient and reliable means of transportation in an unfamiliar city. The ability to easily request a ride and communicate with drivers in their preferred language has made ride-hailing a preferred choice for many tourists visiting Spain. Additionally, ride-hailing services offer fixed pricing, eliminating the need for negotiation or potential language barriers when using traditional taxi services.

Underlying macroeconomic factors: The growth of the ride-hailing market in Spain is also influenced by underlying macroeconomic factors. Spain has experienced steady economic growth in recent years, leading to an increase in disposable income and consumer spending. This has allowed more people to afford ride-hailing services and contributed to the overall growth of the market. Additionally, Spain has a high smartphone penetration rate, with a large percentage of the population having access to mobile internet. This widespread connectivity has made it easier for customers to access ride-hailing apps and book rides, further fueling the growth of the market. In conclusion, the ride-hailing market in Spain has experienced significant growth due to changing customer preferences, market trends, local special circumstances, and underlying macroeconomic factors. The convenience, flexibility, and integration with public transportation have made ride-hailing services a popular choice among customers in Spain. Additionally, the emergence of electric and hybrid vehicles and the country's thriving tourism industry have further contributed to the growth of the market.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on bookings and revenues of ride-hailing services.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on a specific rationale for each market. As a basis for evaluating markets, we use financial reports, third-party studies and reports, federal statistical offices, industry associations, and price data. To estimate the number of users and bookings, we furthermore use data from the Statista Consumer Insigths Global survey. In addition, we use relevant key market indicators and data from country-specific associations, such as demographic data, GDP, consumer spending, internet penetration, and device usage. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, ARIMA, which allows time series forecasts, accounting for stationarity of data and enabling short-term estimates. Additionally, simple linear regression, Holt-Winters forecast, the S-curve function and exponential trend smoothing methods are applied.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change.